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Knot is the event-goer’s solution to ticket scalping

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WHAT WE’RE TRACKING TONIGHT

FinMin eyes VAT reform to broaden tax base

Good afternoon, friends. The news cycle shows no signs of winding down ahead of the weekend. A VAT revamp is in the works in our neck of the woods, US markets are tanking as Trump’s Greenland grab rattles investors, and we meet the duo building AI-powered ticketing out of Egypt.

THE BIG STORY TODAY-

? The Finance Ministry is reviewing a proposed overhaul of VAT to scrap exemptions on select goods and services that won’t have a negative inflationary impact, a senior government official told EnterpriseAM. The move would shift some goods and services at lower, non deductible rates into the standard 14% rate. While the headline rate will rise for these sectors — which include, professional services, and sugar for industrial uses — the change allows businesses to deduct the VAT paid on their inputs.

Why it matters: This fiscal recalibration is intended to bolster state coffers. VAT — which stands as the largest individual source of revenue for the state — generated EGP 428 bn of the EGP 961.6 bn in tax revenue during the first five months of the current fiscal year.

THE BIG STORY ABROAD-

? “Selling America” is back en vogue as US President Donald Trump renews tariff threats against Europe amid his push for Greenland. The US stock markets took a beating on Tuesday, with the Dow Jones dropping by close to 1.8%, the S&P 500 falling over 2%, and the Nasdaq closing 2.4% lower — the worst daily performance for all three since October of last year. The USD index also slid nearly 1% against a basket of six currencies, while the EUR jumped 0.6%.

Investors are dumping US stocks, bonds, and USD to seek safety in gold, with prices surging above USD 4.8k per ounce on Wednesday, setting a fresh record. Analysts expect prices to reach USD 5k, while a commodities strategist at ICBC Standard Bank sees the metal pushing as high as USD 7.1k.

The Greenland standoff is also rattling bond markets. Danish pension fund AkademikerPension announced Tuesday that it would sell around USD 100 mn in US Treasurys, with investing chief Anders Schelde citing “poor US government finances.” US Treasury Secretary Scott Bessent shrugged off the move at Davos, telling reporters, “It’s less than USD 100 mn [...] Denmark’s investment in US Treasury bonds, like Denmark itself, is irrelevant.”

^^Read more on: BBC and CNBC here and here.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Your chance to bring in a phone from abroad without being charged customs fees is now gone, after the Madbouly government ended the exemption, which granted Egyptians the right to bring in one handset without customs or taxes every three years. This comes almost a year after the policy on personal mobile-phone imports was first introduced;
  • A Dutch court just threw a spanner in Orascom’s works — and it’s a warning to every Egyptian company that set up shop in the Netherlands. Dutch-listed fertilizer giant OCI Global will remove its proposed merger with EGX- and ADX-listed Orascom Construction from the agenda of tomorrow’s shareholder meeting after a ruling from the Enterprise Chamber of the Amsterdam Court of Appeal that effectively blocks the transaction;
  • USD 1.3 bn worth of new projects are heading the Suez Canal Economic Zone’s way, after they were greenlit by the Ministerial Group for Industrial Development.

☀️ TOMORROW’S WEATHER- We’re in for a cool day in C-town, with temperatures in the capital peaking at just 21°C before cooling down to 13°C, according to our favorite weather app.

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Founder of the Week

Meet our founders of the week: Knot Technologies’ Ahmed Abdalla and Hussein ElBendak

? OUR FOUNDER OF THE WEEK- Founder of the Week looks at how a successful member of Egypt’s business or startup community got their big break, asks about their experiences running a company, and gets their advice for budding entrepreneurs. Speaking to us this week are Knot Technologies’ Ahmed Abdalla (LinkedIn), co-founder and CEO, and Hussein ElBendak (LinkedIn), co-founder and CTO.

Knot has just announced a USD 1 mn pre-seed round led by Cairo-based VC A15.

Our names are Ahmed Abdalla and Hussein ElBendak, and we’re the co-founders of Knot Technologies, a company that uses AI to combat fraudulent and black market ticket sales. We met 10 years ago in London as roommates.

We both studied computer science and mathematics at UCL. Hussein went on to work as a software engineer at Goldman Sachs and then Meta, mostly in e-commerce and advertising, where he worked on personalizing ads using AI. Ahmed completed a master’s in finance and private equity at the London School of Economics and interned at Bloomberg, Pimco, and UBS before landing his first full-time role in investment banking at Goldman Sachs. After two years there, he moved to Mubadala’s private equity team, covering healthcare and healthcare technology.

Knot was born out of our frustration with the ticketing industry. We both enjoyed attending football matches and concerts in London, where we experienced firsthand the ridiculously long virtual queues and rampant fake ticket sales that plague large events. It’s nearly impossible to get a ticket directly from the primary market because bots and professional resellers snap them up instantly. The market is fundamentally broken.

In 2024, we started researching. We spoke to football clubs in the UK and discovered that around 20% of stadium tickets are resold illegally for five to 10 times their face value. We could see a giant black hole sucking up bns of USD, and that it extended far beyond London.

Our solution uses AI to analyze people in the virtual queue and determine whether they’re bots or genuine fans. We help consumers access authentic tickets at fair prices, and we help business owners — football clubs, artists, venues — reclaim the revenue they deserve.

By early 2025, we had completed our research, quit our jobs, and moved back to Egypt to launch Knot. We briefly considered San Francisco, but Egypt made more sense since we wanted to cover the Middle East, Asia, Africa, and Europe, not just the US. We also liked the idea of creating jobs here, where we have a strong engineering talent pool.

We now have 10 employees and around 50 clients in Egypt, where we’re focused on ticketing and WhatsApp solutions for large concerts and events. Egypt has seen — and will continue to see — significant growth in tourism, which goes hand in hand with growth in conferences and events. We’ve also signed clients in the UAE and UK, and hope to be fully operational in those markets by 2Q or 3Q 2026.

We were both fortunate to have the academic and professional experiences we gained abroad. Seeing how systems are built at scale at Meta really influenced how we approach Knot. Even when building our MVP, we had to think about how everything needs to work at scale while making sure we weren’t over-engineering and wasting time.

Our advice to startup founders: do the research early, and do more of it than you think you need. Speak to customers relentlessly. Speak to operators who’ve been in the industry for years and learn the edge cases, the incentives, and the real reasons systems look the way they do. Problems are rarely solved by a single clever feature — they’re solved by deep understanding, patient iteration, and a genuine hunger to keep asking “why” until you reach the root cause. Build from that level of insight, and you can design solutions that don’t just look good in theory, but actually change outcomes in the real world.

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Under the Lamplight

Jo Harkin asks who we are without our worst memories

? What if you could erase your most painful memories, and forget you ever did? That’s the premise of British author Jo Harkin’s 2022 sci-fi novel Tell Me an Ending. Nepenthe is a tech company that offers memory removal procedures. Some clients know they’ve had memories erased; others — “self-confidential” clients — choose to forget the procedure entirely. But when research reveals that deleted memories may not stay that way, Nepenthe is forced to offer restorations.

Suddenly, people who had no idea they’d undergone the procedure are faced with a choice: recover what they buried or leave it alone. The novel follows a handful of former clients grappling with that decision, alongside Noor, a psychologist at Nepenthe's London clinic who grows suspicious of her employer. From Arizona to Kuala Lumpur to Marrakech, their stories intersect in unexpected ways, raising uncomfortable questions about identity, trauma, and the stories we tell ourselves to get by.

At around 450 pages, Tell Me an Ending is a longer read, but the prose is straightforward and dialogue-heavy, so it moves quickly. The structure — jumping between characters and timelines — can feel fragmented at times, and some threads wrap up more satisfyingly than others. But the premise is sharp, and Harkin handles the ethical messiness of her world with care. Don’t let the 3.6 Goodreads rating throw you off — this book will linger in your psyche.

WHERE TO GET IT- You can find the eBook on Amazon, and the audiobook on Audible. You can also place a special order for the paperback version from The Bookspot.

This publication is proudly sponsored by

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Sports

Champions League nights are back in full force + The Pharaohs kick off CAHB with a W

The Champions League anthem is still playing on repeat: Liverpool heads on over to France today to face Marseille, with the match set to kick off at 10pm on BeIN Sports 1. The Reds are currently in 9th place in the tournament standings, with Marseille behind in 16th.

Meanwhile, Barcelona meets Slavia Prague in an away fixture at 10pm, broadcast on BeIN Sports 2. The La Liga leaders are looking to snag three points to solidify their standings, hoping to climb from 15th place.

Other Champions League fixtures on our radar:

  • Galatasaray vs. Atlético Madrid (7:45pm);
  • Juventus vs. Benfica (10pm);
  • Chelsea vs. Pafos FC (10pm);
  • Bayern Munich vs. Union Saint-Gilloise (10pm);
  • Atalanta vs. Athletic Bilbao (10pm);
  • Newcastle vs. PSV Eindhoven (10pm).


AT HOME- The Nile League continues its matchweek 15 fixtures today with two key matches, both broadcast on ON Time Sports:

  • Ceramica Cleopatra vs. Al Ittihad (5pm);
  • Smouha vs. Pharco (8pm).


? AND- Hosted by Rwanda for the very first time, the African Men’s Handball Championship kicks off today. The Egyptian national team — defending champions and record titleholders with nine trophies — started their campaign against Gabon at 12pm, ending in a 36-25 score in the Pharaoh’s favor. Our homegrown team is set to face Angola tomorrow at 3pm.

Alongside being the continent’s top handball competition, this year’s edition serves as a direct qualifier for the 2027 World Handball Championship in Germany. All tournament matches will be broadcast on ON Time Sports.

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Mark Your Calendar

Art Cairo 2026 lands at the GEM

?️ Calling all art collectors: Art Cairo is back to celebrate contemporary Arab talent at the Grand Egyptian Museum from Friday, 23 January to Monday, 26 January. This year, the fine arts fair honors the late Egyptian artist Guirguis Lotfi and his lasting influence. Tickets are available on Collard Tickets.

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GO WITH THE FLOW

What the markets are doing on 21 January 2026

The EGX30 rose 0.3% at today’s close on turnover of EGP 8.6 bn (58.7% above the 90-day average). Regional investors were the sole net buyers. The index is up 10.1% YTD.

In the green: Abu Qir Fertilizers (+3.6%), Arabian Cement (+3.1%), and Palm Hills Developments (+2.8%).

In the red: Orascom Construction (-2.8%), Egypt Aluminum (-2.1%), and Beltone Holding (-1.6%).


?️ JANUARY

21 January (Wednesday): Black Theama x Wust El Balad at CJC 610.

22 January - 3 February (Thursday-Tuesday): Cairo International Book Fair.

22 January (Thursday): Tablet El Sitt in Downtown at Hilton Cairo Grand Nile.

22 January (Thursday): Disco Misr at Noi Metropoli, New Giza.

22-24 January (Friday-Thursday): El Sett Art exhibition at Cinema Radio.

23 January (Friday): Cairo International Book Fair opening ceremony.

23 January (Friday): Fatma Said at the GEM.

23 January (Friday): Saad Eloud at Hilton Cairo Grand Nile.

23 January (Friday): Amr Selim at Cairo Opera House, Zamalek.

23-26 January (Friday-Monday): Art Cairo at the Grand Egyptian Museum.

24 January (Saturday): Mahmoud Rodaideh at CJC 610.

25 January (Sunday): January 25th Revolution / National Police Day.

26 January (Monday): Alaa El Sheikh X Boom Room at Open Air Mall, Madinaty.

29 January (Thursday): Official holiday in observance of the 25 January Revolution and Police Day.

29 January (Thursday): Tommyy at Theatro Arkan.

30 January (Friday): Cairo Marathon normal registration ends.

31 January (Saturday): Eyad El Mogy: El Sabt El Momtaz - The Last Dance at Hilton Cairo Grand Nile.

FEBRUARY

6 December - 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

7 February (Saturday): Cairo Flea Market at Al Horreya Garden.

11-15 February (Wednesday-Sunday): Animatex at AUC Tahrir Square.

13 February (Friday): Bryan Adams at the GEM.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

2 April (Thursday): Hany Shaker at Theatro Arkan.

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

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