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The secret to sticking to your resolutions

1

THE WEEK IN REVIEW

Egypt to host a pan-African gold bank under MoU with Afreximbank

Good morning, friends, and happy new year. It’s been a long and busy 12 months, but at least we get to start the new year with a day of rest. May this issue find you bundled up with a hot drink in hand. Not sure where to go from there? We’ve got a list of holiday watches to keep you entertained.

It’s a new year, but are you really a new you? If you’re having flashbacks of resolutions past gathering dust, you’re in excellent company. This week’s guide is all about turning the usual overpromises into actionable and realistic goals that will see you through the year.

?️ LAST WEEK IN 3 MINS-

ECONOMY-

#1- The CBE and Afreximbank will establish a pan-African gold bank and an internationally accredited refinery in an Egyptian freezone. The bank will extend logistical gold storage solutions for member countries and reduce the gap between local and international gold prices.

#2- Finance Minister Ahmed Kouchouk has approved sweeping amendments to the executive regulations of the Customs Law. The move signals a major pivot toward a whitelist economy, where the state trades traditional, inspection-heavy oversight for a risk-based framework that rewards compliant companies.

#3- Egypt received the USD 3.5 bn cashbased portion of the Alam El Roum development agreement from Qatari Diar. A senior government official says that the receipt of this specific Qatari inflow was the catalyst required to satisfy the Fund’s requirements regarding foreign currency buffers and the closure of financing gaps. The government will allocate 50% of the proceeds toward the direct reduction of public debt.

BANKING-

An estimated EGP 1.3-1.5 tn in high-yield certificates will reach maturity in early January, bracing local banks for a massive structural shift in liquidity. Industry leaders see this influx as a “healthy economic phenomenon” marking the transition from a period of emergency monetary tightening to a new era of growth and production.

AUTOMOTIVE-

Egypt is considering a major overhaul of its customs regime that would see the end of full exemptions for imported EVs, a senior government official tells EnterpriseAM. The move is part of a broader strategy to give global manufacturers — and not just in the automotive sector — reasons to set up shop in Egypt to assemble or manufacture, rather than shipping finished units into the country.

TAX-

The Finance Ministry is preparing a wide-ranging package of fiscal reforms targeting some of the private sector’s structural grievances, ranging from significant changes to how companies in freezones are taxed to a shifting of personal income tax brackets to account for inflation.

DEBT WATCH-

The Finance Ministry issued EGP 5 bn in three-year local sovereign sukuk. This is the ministry’s first test of the debt market following the CBE’s 100 bps rate cut last week. While the issuance is a re-opening of a series carrying a fixed coupon of 21.224%, tomorrow’s auction will give us all more detail on the market’s new pricing reality. With the CBE’s overnight deposit rate now down to 20.00%, banks and sharia-compliant funds are expected to bid aggressively to lock in these 21%+ returns before the government adjusts future coupons downward.

LOGISTICS-

#1- The Transport Ministry is in advanced talks with China State Shipbuilding Corporation (CSSC) for a series of shipbuilding and shipyard projects, a senior government source told EnterpriseAM. The talks, which also include a consortium of other Chinese maritime giants, are yet to land on a final price tag or financing structure. The official suggested they could wrap as early as the first half of the new year.

#2- Egypt has secured a strategic foothold in Djibouti’s maritime infrastructure, with state-owned and private firms signing a series of agreements to develop a new multi-purpose terminal, a regional logistics hub, as well as a solar power plant in the East African nation.

ENERGY-

Elsewedy Electric wants to double down on Greece with two additional 100 MWh battery energy storage system projects. The company’s first project is set to begin operation in 1Q 2026, and the other two are expected to follow in 2H 2027.

? AROUND THE WORLD IN SEVEN DAYS-

? It’s been a slow week on the business front pages with the the new year coming in. Here are the top headlines of the week:

  • Meta is snapping up Manus, a Singapore-based AI company, in an agreement valued at over USD 2 bn. The agreement, reportedly reached in about 10 days, marks a rare US acquisition of an Asian tech company and another major AI wager from Mark Zuckerberg.

  • Stocks are struggling to find momentum in the final trading days of the year. The S&P 500 fell 0.3% on Monday, but is still up more than 17% for 2025, on track for its eighth consecutive monthly gain. The Dow fell 0.5% while tech stocks like Nvidia and Tesla led declines.

  • Gold and silver retreated sharply from record highs — gold fell 4.6% but remains up about 64% for the year, while silver dropped 8.7% but has still more than doubled in 2025. For the first time in decades, platinum traded above USD 2.4k per ounce.

☀️ THE WEATHER THIS WEEKEND-

Bundle up, friends. The mercury over the weekend is set to peak at a brisk 20°C, and sink to 9°C at night, according to our favorite weather app.

? HAPPENING NEXT WEEK-

It’s not the winter season without a classy affair at the Cairo Opera House. Renowned pianist Omar Khairat is taking the stage on Monday, 5 January and Tuesday, 6 January for a live performance. Tickets are available on Tazkarti.

The GEM concerts are still going strong — British singer Calum Scott is landing in Egypt for a live performance of his biggest hits on Thursday, 8 January as part of the museum’s opening events. Tickets are available on Tazkarti.

Laugh your way into the new year — catch comedian Alaa Abu Diab at CJC 610 on Saturday, 10 January for a night of sharp, quick-witted standup. You can book your tickets on Ticketsmarché.

? HAPPENING LATER-

The Cairo Art Fair returns for its 11th year at TAM Gallery. This time the exhibition witnesses a landmark cultural moment with the unveiling of the GEM Art Collection, available for exclusive acquisition. The largest annual celebration for Egyptian contemporary art gathers over 150 local artists and 1.5k+ art pieces, and will be ongoing until Thursday, 15 January.

Amr Diab is coming in fresh for the new year with a concert at Al Manara Arena on Friday, 16 January. Presented by Orange, the night promises a packed setlist of the icon’s chart-topping hits. You can book your tickets now on Ticketsmarché.

Attention Cairo runners: Registration is still open for Cairo Marathon 2026, happening on Friday, 6 February. Claim your spot through Cairo Runners’ website — tickets are available until Friday, 30 January.

Cairo’s biggest visual gathering just kicked off with Cairo Prints’ sixth year. Hosted by Cairopolitan in Garden City, the event is running for two months until Sunday, 15 February, showcasing over 550 prints by more than 220 artists and designers. The collection re-envisions Cairo’s scenery, blending the local and the global, and celebrating regional talents and emerging creatives. Opening hours are 12pm to 9pm from Sundays to Wednesdays, and 12pm to 10pm from Thursdays to Saturdays.

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THE ENTERPRISE GUIDE

Your guide to sticking to your new year’s resolution

? December arrives and suddenly we’re drowning in New Year’s resolution content. The pressure mounts, the “new year, new me” mantra starts playing on loop in your head, and before you know it, you’re drafting a complete personality overhaul.

It’s a new year, sure. But are you really a new you? Probably not, and that’s perfectly fine. A new year is a reset button for our routines and priorities, not a factory restore. Big goals require sustained, consistent action, and that kind of work doesn’t wrap up neatly in 12 months.

If you’re having flashbacks of resolutions (famously, gym memberships) gathering dust, here’s why that happens. Hint: It’s not a personal failing — you’re in excellent company. A 2024 Forbes Health survey found that most people abandon their resolutions within two to four months. While reasons vary, the usual culprits are overambition and intangible goals with no clear strategy.

Motivation, as it turns out, is a terrible long-term strategy — it’s fickle, fleeting, and has a nasty habit of disappearing right when you need it most. We tend to overestimate our capacity for sweeping change while conveniently ignoring the very real constraints of our actual lives.

Before you put pen to paper, a little self-reflection goes a long way. Confidence coach Claire Kaye suggests asking yourself: What’s already working in your life? What’s quietly draining you? Where are you coasting on autopilot? Getting honest about where your actions align (or clash) with your values will make your resolution far stickier. After all, behavior doesn’t shift until mindset does.

The key is to start small and intentional, particularly if you’re venturing into unfamiliar territory. Try reframing how you think about goals altogether — stop fixating on the finish line and focus on building habits instead. Be thoughtful about how you’re weaving these new commitments into your existing life. Achieving a goal requires a concrete plan, some self-compassion, a healthy dose of patience, and above all, realism. Be honest about your abilities, your schedule, and accept that progress will never be linear. Let progress compound and trust that results will follow.

Now let’s talk specifics. You’ve seen these resolutions a thousand times: get fit, eat better, stare at your phone less, save money, and learn something new. They dominate every list, every January, every year. Why do they keep showing up? Because they matter. Maybe the problem was never the goals, but the way we’ve been tackling them. Consider this a fresh take on the usual suspects.

Fitness

Instead of dropping a small fortune on a year-long gym membership, showing up three times in January, and spending the next 11 months pretending you don’t see the charge on your bank statement:

Try easing in — take walks; swap short drives for 30-minute strolls (when the weather cooperates); try home workouts or commit to a month of pay-as-you-go classes before signing any contracts. Aim for two or three sessions a week at first rather than five or seven — ambition is admirable, but so is knowing yourself. Give yourself permission to have off days. Off weeks, even. The goal is progress, not perfection… Yes, we know that’s plastered all over the gyms we’re asking you to hold out on. Find a rhythm that fits your life, and you’ll still be moving come May.

Pro tip: Pair exercise with something you might genuinely enjoy. Save a podcast or audiobook exclusively for workouts, and suddenly you’ll want to move just to find out what happens next. Not an audio person? Try habit stacking. If you’re already watching TV in the evening, stretch or do bodyweight exercising during episodes. You can also expand your definition of exercise — walk while you take calls, play an absurdly competitive game of padel with your friends. Movement doesn’t have to look like a gym montage to be real.

Nutrition

Instead of launching into an extreme diet plan that bans entire food groups, slashes calories, and inevitably ends in a 2am reunion with a family-size bag of chips:

Try taking a look at what’s missing from your meals rather than what you need to eliminate. Add vegetables to one meal a day. Swap one less-than-stellar choice for something better each week. Keep your favorite carbs, but adjust the proportions and build the rest of your plate around protein and healthy fats that actually keep you full. If you’re averaging three elaborate iced coffees a day (no judgement, our issues are fuelled by them), try replacing a few with water. Small shifts, big impact.

Pro tip: Add before you subtract. Commit to eating a piece of fruit before a sweet snack, or drink a full glass of water before meals. You’ll naturally crowd your less nutritious options without the misery of deprivation. You might also try the “one new recipe a week” approach — building cooking skills turns healthy eating into a creative outlet rather than a punishment. And don’t underestimate the power of controlling just one meal a day. Prep your lunches for the week and leave everything else alone.

Screen time

Instead of dramatically declaring you’re going off the grid, deleting every app, and then quietly reinstalling them a week later when you need to “check just one thing,”:

Try starting with awareness. Check your screen time stats (brace yourself) and set limits on your most time-draining apps. There are plenty of tools that will lock you out once you hit your daily quota — sometimes the club needs a bouncer. If doomscrolling is your vice, put a timer on social media specifically. Delete one distracting app at a time instead of staging a full digital exodus. For most of us, technology isn’t optional — it’s woven into how we work, connect, and function. The goal isn’t to disappear from the internet, it’s to stop letting your phone hijack your day.

Pro tip: Switch your phone’s display to grayscale. It’s remarkable how much less magnetic apps become when they’re drained of color. This is a tried and tested method that people swear by. You can also banish social media apps from your home screen without deleting them — if you have to search them, opening them won’t become a knee-jerk reaction when you’re bored or have just quit another app. If you want to, you could replace those spots with apps you actually want to use more: a reading app, a meditation timer, a language-learning tool. Another trick? Designate specific “phone zones” in your home and leave the device there instead of carrying it everywhere like a security blanket. Half the battle isn’t willpower — it’s proximity.

Saving money

Instead of vowing to save more without any actual plan, and watching your savings account gather dust while your spending habits remain blissfully unchanged:

Try picking a specific, realistic number to save each week or month. Look at your spending patterns and choose one habit to scale back — maybe it’s the takeout, the impulse buys, or the streaming service you forgot you subscribed to. You don’t have to become a monk — just aim for more intentional spending. Keep a simple monthly tracker so you can see exactly where your money is going and where you might be a little too generous with yourself. Remember: saving is a long game, and it rewards patience.

Pro tip: Institute a 24-hour rule for non-essential purchases. If you still want it tomorrow, consider buying it. This single habit kills most impulse spending in its tracks. You might also automate your savings so the money transfers before you ever see it — you can’t spend what you don’t have access to. Here’s another counterintuitive move: give yourself a guilt-free “fun money” allowance. Having explicit permission to spend a set amount often reduces spending overall, because the scarcity mindset that triggers splurges disappears entirely.

Learning something new

Instead of announcing you’re going to learn a whole new language, master an instrument, or become an expert at a marketable skill, then quietly abandoning the endeavor after three weeks of slow, frustrating progress:

Try getting specific. Instead of “becoming fluent in Spanish,” try “learning 300 common words” or “hold a basic conversation.” Breathe skill into components and tackle one at a time. Keep sessions short enough that you’ll actually do them. Progress will be slower than you’d like — that’s universal, not personal. Don’t expect mastery on any reasonable timeline — people used to dedicate their lives to these aspirations. Just keep showing up.

Pro tip: Find a way to use the skill immediately, even imperfectly. Learning a language? Change your phone’s settings to that language, or rewatch a favorite show with foreign dubbing. Picking up the guitar? Learn the chords to one song you love instead of grinding through scales. The faster a skill feels relevant to your life, the more likely you are to stick with it. You might also consider finding a learning partner — accountability transforms solitary practice into a social commitment, and social commitments are harder to abandon than promises you made yourself at midnight on 31 December.

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FOR YOUR HOME THEATRE

Holiday classics to watch tonight

? What’s the holiday season for if not tucking in on the couch with a cup of hot cocoa in hand, rewatching your favorite feel-good movies? Despite there being a trove of Holiday-themed movies released every year — some definitely better than others, we’re looking at you, Hallmark — there’s a certain magic to the movies we spent watching, never getting tired of.

We’re taking a look back at the movies that encapsulate the holiday season’s essence: fun, familiar, nostalgic, and wholesome. Still unsure what to watch tonight? We’d recommend tuning into one of these classics…

#1- Home Alone (1990): Watching a rebellious kid wreak havoc on two home robbers never gets old. When eight-year-old Kevin McCallister is left home alone on Christmas eve after his parents simply failed to notice his absence (which is naturally what happens when your nuclear family is the size of a football team), he finds himself the only line of defence against two intellectually challenged robbers who want to walk away with some goodies.

Home Alone is a movie that works because it’s entirely ludicrous — premise to ploys. It’s the kind of care-free, anything goes movie you never tire of, and one no two people (that we know of) would disagree on. If you’re looking for laughs, look no further than Home Alone. You can stream the film on Disney+.


#2- The Holiday (2006): Your watch list can’t be complete without The Holiday. With a star-studded cast comprising Cameron Diaz, Jude Law, Kate Winslet, and Jack Black, the movie is true holiday escapism manifested — both for the viewer, and the characters. Winslet and Diaz’s characters are in a rough spot, with their lives pretty much going haywire. In an attempt to catch a break and escape their ex-partners, the pair decides to swap their homes (and in a way, lives) for Christmas, only for their lives to change for the better — and for good.

The Holiday is an incredibly heartwarming film that evokes a certain sense of nostalgia for days gone by that no other film of the era has been able to quite achieve. You might want to keep a tissue pack handy, but we promise they’ll be happy tears. If you’ve been in a rough spot yourself, we’d argue you’d find some much-needed catharsis here. You can stream the film on Netflix.


#3- You’ve Got Mail (1998): While not strictly a holiday movie, it’s a classic nonetheless. You’ve Got Mail is the kind of movie we find ourselves going back to time and again when we yearn for simpler days. Essentially a story of human connection that eschews pretense, the film follows Joe (Tom Hanks), a big-bad corporate book chainstore owner, and Kathleen (Meg Ryan), a struggling independent bookstore owner. Professionally speaking, these two have it out for each other. On a personal level? They’re actually e-lovers communicating in anonymity via email.

It’s a rom-com that truly stood the test of time, and one that remains to be replicated. Do you love books and cozy bookstores? You’ll be in for a treat. You can stream the film on OSN+.


#4- Die Hard (1988): An action-junkie but still craving the holiday glitz and glamor? The venn diagram between action movies and holiday classics would pretty much be non-existent if it weren’t for Die Hard. Christmas isn’t always the most wonderful time of the year — sometimes your entire family can get held to ransom on Christmas Eve, and that was exactly what happens to John McClane’s (Bruce Willis) family in the film.

An action classic through and through, Die Hard has long been a point of contention for many — does its setting in New York during Christmas qualify it as a holiday movie? Many would argue not. We, however, would say absolutely yes — we could use a palate cleanser between the family dramas. You can stream the film on Disney+.


#5- A Charlie Brown Christmas (1965): Listen up folks, when we said classic, we meant it. Short, sweet, and incredibly wholesome for the holiday season, the 30-minute animated family film is the Christmas classic, and one that — decades later — remains timely and relevant. Based on one of the most popular comic strips in history, Peanuts (1950-2000), the short film follows Charlie, who despite being surrounded by holiday cheer, feels depressed. Somewhere along the way, he feels, the true spirit of Christmas was lost, replaced by an amalgamation of theatrics and material desires. Determined to reignite true holiday joy, Charlie decides to take matters into his own hands.

A Charlie Brown Christmas stood the test of time and then some — yet surprisingly, its creators thought it would end up being a disaster. Little did they know, its ‘faults’ were exactly the reason why it’s still available to stream in 2025. Given its unconventional premise, lack of a laugh track (then ubiquitous), and slow pace, producers had their doubts — all extinguished the second it aired. Looking for a quick, cute watch? Give Charlie Brown a minute (or 30) of your time. You can stream the film on Apple TV.

Honorable mentions:

This publication is proudly sponsored by

The Luxury of Certainty
From OUR FAMILY to YOURS
4

From the Bookstore

Revisiting Milan Kundera’s Slowness

?Life needs to be savored. In his first novel written in French, Slowness, late Czech-French author Milan Kendera analyzes life through the lens of a man who sees beauty in slowing down above all else. Through alternating narratives of a modern-day couple and an ancient love tale, Kundera critiques the speed that has begun to strip everything of its meaning.

The novel begins with a scene of a couple in a car stuck in traffic on their way to a special evening at a high-end, vintage hotel. The husband, the story’s narrator, contemplates the haste of the drivers around him, who cannot spare even a few minutes of patience. This miniscule thought is then used as a springboard for discussing the speed that has overtaken everything — and how, somewhere along the way, human pleasure fell victim to it. Kundera’s narrative oscillates between this modern couple and the story of a noble knight that spent a fleeting, romantic night with his lover, Madame de T, an aristocrat in 18th century France.

Kundera links the concept of slowness to memory. A person who does not rush what they do is more capable of retaining memories, whereas speed is essentially cause for forgetfulness. Despite being written and published in the ‘90s, the novel acutely represents the toils of our modern-day lives. We’ve become so accustomed to endless, ephemeral content, yet voices are increasingly rising in appreciation of a quiet and slow life. Younger generations see the speed that has become part of life as the primary enemy of mental health — one that needs to be countered with slowness.

One of the approaches Kundera presents in this novel is his use of running and driving as starting points for understanding the impact of speed and technology on our psyches. The author suggests that the act of running is actually an act of slowness despite what we may think. He argues that running takes a person outside the boundaries of time, and heightens one’s connection to one’s own body and mind.

The invention of wheels (and cars) deprived humans of this practice, and increased their impatience and desire to reach their destinations faster, nothing more. It’s not surprising, then, to see the culture of participating in marathons and the like spreading among younger generations — in Egypt as well — as an attempt to take back control, slow down, and reconnect with life. Slowness — despite a few potential flaws — remains a pivotal, short read — at just 120 pages — that resonates with the reality of generations suffering as they try to catch time before it slips through their fingers.

WHERE TO GET IT- You can place a special order for the paperback version from The Bookspot. You can also get the ebook from Amazon, and listen to the audiobook on Storytel. The Arabic translation is available at Aseer Al Kotob.

5

Hot and Fresh Out of the Kitchen

Kicking off the new year in G-town? Try this sandwich spot

? In a town where restaurants appear designed to appeal to the gaze of social media, a simple dining experience can feel rare. If you’re in the mood for a high-grade, well-made Italian sandwich in a cozy setting, La Focacceria in Downtown El Gouna is a solid choice.

Rather than leaning into trends, or prioritizing aesthetics over quality, the eatery’s focus remains on providing delicious ingredients, careful preparation, and consistency. The concise menu offers a bite-sized take on Italian cuisine. Ordering your sandwich allows for generous customization, giving you the freedom to build something special from a wide selection of toppings. With mostly outdoor seating, the atmosphere is relaxed and laid back.

We tried two of the restaurant’s most popular sandwiches: the Pesto Fresco and the Burrata Bay. Both were flavorful, with well-balanced fillings and satisfying portions. Each sandwich was filling enough to keep us full for hours and came with seasoned potato chips on the side.

La Focacceria also offers a small selection of classic desserts, including tiramisu and carrot cake — available both by the slice and as a whole cake. Fresh juices and soft drinks are also available. An honorable mention to the staff, who are all respectful and courteous, contributing to the restaurant’s welcoming atmosphere.

WHERE TO FIND IT- Downtown El Gouna.

? Per person: EGP 200–300

? Outdoor Seating: Yes

? Alcohol: No

? Accessibility friendly: No


?️ JANUARY

12 December - 15 January (Friday-Thursday): Cairo Art Fair at TAM Gallery, Abu Rawwash.

January: Al Rawi Awards submissions open.

5-6 January (Monday-Tuesday): Omar Khairat at the Cairo Opera House.

7 January (Wednesday): Coptic Christmas Day.

8 January (Thursday): Calum Scott at the Grand Egyptian Museum.

9 January (Friday): Tamer Ashour at Hilton Cairo Grand Nile.

10 January (Saturday): Alaa Abu Diab at CJC 610.

16 January (Friday): Amr Diab concert at Al Manara Arena.

23 January (Friday): Hany Shaker at Theatro Arkan.

25 January (Sunday): January 25th Revolution / National Police Day.

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 December - 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

AUGUST

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

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