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WHAT WE’RE TRACKING TONIGHT

Gov’t eye solidarity contribution at 0.5-1% of net income, scrapping revenue-based levy and risk of taxing losses

Good afternoon, friends, and welcome to the start of a new workweek. The press has hit the ground running. Our issue today takes stock of the biggest milestones of the year in industry, and we give you a look at what’s in play with the entrepreneurs who bring you your morning cup of coffee.

But first, the news.

THE BIG STORY TODAY-

?EXCLUSIVE- Government to link solidarity contribution to net income, scrapping revenue-based calculation. The finance and investment ministries are nearing an agreement to restructure the solidarity contribution, shifting the levy from a percentage of gross revenues to a tax on net income, a government source told EnterpriseAM.

The proposal on the table would set the contribution at 0.5% to 1% of net income, payable alongside the annual corporate income tax return. This would replace the current system, which charges 0.025% of revenues.

Why this matters: Under the current revenue-based model, companies are liable for the fee even if they are making losses. The current law treats the contribution as a cost that cannot be deducted, creating an additional burden that erodes capital and liquidity, the source explained, noting that some investors exit the market because they were taxed while bleeding cash.

It has been a tug-of-war over funding. Investment Minister Hassan El Khatib first outlined plans to overhaul the contribution back in September 2024, but the proposal stalled due to pushback from the guardians of the state budget. The solidarity contribution provides roughly 60% of the actual funding for the Universal Health Insurance System. Authorities were hesitant to tweak the formula for fear of creating a funding gap, but a compromise was reached, with the Finance Ministry agreeing to cover any shortfall in revenue resulting from the change to ensure the insurance system’s rollout timeline remains unaffected, we were told.

** Want the full rundown? We will have our full story in tomorrow morning's issue of EnterpriseAM.

enterprise

*** It’s Inside Industry day — your weekly Sunday briefing of all things industrial in Egypt. Inside Industry explores what it takes to turn Egypt into a manufacturing and export powerhouse, ranging from initial investment and planning through to product distribution, land allocation, industrial processes, supply chain management, labor, automation and technology, inputs and exports, and regulation and policy.

In today’s issue: A 2025 autopsy of the industrial sectors. How Egyptian manufacturers navigated high costs, supply chain shifts, and a new era of export-first strategies.

☀️ TOMORROW’S WEATHER- We’re (unsurprisingly) in for another cool day in Cairo tomorrow, with temperatures set to peak at just 23°C before cooling down to 12°C, according to our favorite weather app.

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FOR YOUR COMMUTE

The grind: Inside Egypt’s caffeine economy

As consumers tighten their belts on big-ticket items and discretionary spending, the daily ritual of high-quality coffee has proven resilient. Beyond the Instagrammable rosettas and perfectly roasted single-origin beans, the boom is a double-edged sword for Egypt’s coffee entrepreneurs: demand is insatiable, but the cost of doing business has never been higher.

Why demand persists: “Coffee is relatively inelastic in terms of demand because it is one of the things that we do for ourselves,” founder of 30 North Amr El Khazindar explains. Economic theory suggests that during periods of high inflation, indulgent purchases are the first to be cut from household budgets, but consumers will still purchase affordable luxury goods during economic downturns. While the volume of coffee purchases might dip slightly — you might have two daily cups instead of three — the habit itself is non-negotiable, El Khazindar says.

This isn’t just about caffeine addiction, it’s a generational changing of the guard. Coffee consumption per capita in Egypt doubled between 2017 and 2021, reaching 70k tons annually, founder of Brown Nose Omar Abdallah tells us.

But if the demand side of the equation is the dream, the operational and supply sides are the nightmare. For founders, the barrier to entry has transformed from a hurdle to a wall. With the devaluation of the EGP, the cost of imported coffee machines, grinders, and construction materials has skyrocketed. “A store used to cost X,” El Khazindar says, “Now it costs X multiplied by three or four or five.”

Once operational, the pressure shifts to the supply chain. “Higher green coffee [bean] prices, increased logistics and shipping costs, packing inflation, and local FX volatility” are daily realities for those in the coffee business, founder of ReQaf Aly Khattab explains. Global warming is disrupting crop growth in major producing regions like Brazil and Vietnam, El Khazindar adds, driving commodity prices “through the roof.” Khattab adds that irregular rainfall and heatwaves are tightening supply before the beans even reach exporters, forcing Egyptian roasters to pay a premium just to secure inventory.

Beyond hardware and beans, the industry is facing a critical shortage of “software” — the skilled baristas and roasters required to deliver a specialty experience. 30 North, which positions itself as an educational pioneer, has faced the brunt of this talent war. The company invests heavily in certifying staff with foreign trainers paid in hard currency, but this makes them a target for competitors who poach staff rather than invest in their own training programs.

A silver lining is the playing field inadvertently tilted in favor of local coffeemakers off the back of recent consumer boycotts of major Western and international chains. Local players also possess a critical operational edge: agility. “International chains often operate with more rigid systems,” Abdallah explains. Local brands can pivot instantly to adapt to market trends, supply shortages, or consumer needs. This agility extends to logistics. Navigating Egypt’s complex import regulations requires creativity. Ritual Coffee Co. confounder Hussein Bahgat describes relying on regional hubs like Saudi Arabia and the UAE to fill supply gaps when direct imports face delays. “It’s a cycle of highs and lows,” he admits, but having a flexible supply chain is key to staying on track.

A maturing ecosystem: The Egyptian specialty coffee market is currently valued at approximately EGP 300-400 mn, representing a growing 5-7% slice of the broader EGP c.5 bn coffee market. While still niche, its influence is outsized. The founders interviewed, navigating a business environment that would crush less resilient industries, buoyed by a product that has transcended being a commodity, share a cautious optimism. Whether through the uncompromising luxury of 30 North, the agile adaptation of Brown Nose, the convenient democratization of ReQaf, or the community-building at Ritual, these brands are proving that even in the toughest economic (and environmental) climates, there will always be a market for a good cup of coffee.

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ON THE TUBE TONIGHT

A murder most holy in Knives Out: Wake Up Dead Man

? Rian Johnson’s third entry in his increasingly beloved Benoit Blanc franchise arrives with a somber, wintry mood — a stark departure from the sun-drenched Mediterranean escapism of Glass Onion. Wake Up Dead Man trades beach houses for church pews, tech b’naires for fire-and-brimstone clergy, and the result is Johnson’s most thematically ambitious mystery yet — currently boasting a 92% score on Rotten Tomatoes.

The film centers on the murder of Monsignor Jefferson Wicks (Josh Brolin), a conservative Catholic priest whose sermons weaponize shame and fury rather than champion hope. Father Jud Duplenticy, played by Josh O’Connor, becomes a prime suspect due to his violent past.

The mystery itself is a bit convoluted, but as with all Knives Out films, that’s not really the point. These are whydunnits instead of whodunnits — explorations of motive, morality, and the human condition wrapped in genre trappings. Is it as tightly constructed as Knives Out or as purely entertaining as Glass Onion? Perhaps not. Is it sometimes too clever for its own good, losing the thread in its enthusiasm to juggle themes and suspects? Absolutely.

What definitely works: O’Connor delivers what may be the strongest supporting performance in the franchise’s history with a delicate balance of earnestness, inner darkness, and genuine faith that never tips into preachiness. It’s a performance that cements O’Connor as one of the most versatile actors working today, following his remarkable turns in The Crown, Challengers, and La Chimera.

Here’s where we must make a confession: With a 144-minute runtime, Wake Up Dead Man is perhaps too long-winded and packs so many twists, turns, and red herrings that we occasionally found ourselves impatiently awaiting the revelation. Jackson’s affection for side quests can feel like a stall once the initial setup’s adrenaline fades.

WHERE TO WATCH- You can find Wake Up Dead Man on Netflix, and watch the trailer on YouTube (runtime: 2:02).

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A MESSAGE FROM SEKEM

SEKEM's holistic vision: Uniting business, culture, and community

What would Egypt look like in 2057 if business, culture, ecology, and society were to work in harmony? For SEKEM, this is not just a dream, but a blueprint for the future. Its long-term vision is to contribute to achieving a national ecosystem that seamlessly integrates economic, cultural, ecological, and social principles.

To achieve this, SEKEM operates through a unique, multifaceted ecosystem where various entities work together. Its mission is to prototype and scale holistic models for systemic change, using a five-phase approach: vision finding, research, prototyping, upscaling, and mainstreaming.

The SEKEM ecosystem has a strong economic backbone, with EcoTech Holding and SEKEM Holding producing organic and biodynamic products based on circular economic principles. Profits are reinvested into social and cultural initiatives, creating a self-sustaining model.

On the people front, the SEKEM Development Foundation promotes community well-being, offering literacy, healthcare, and capacity-building initiatives. Today, thousands of smallholder farmers and local communities benefit from these initiatives.

For ecology, the Egyptian Biodynamic Association is pioneering biodynamic agriculture, regenerating desert land, and demonstrating a scalable model for sustainable farming and climate resilience.

At the center of SEKEM’s cultural life is Heliopolis University for SustainableDevelopment. As a hub for research and academic exploration, it provides the intellectual foundation for SEKEM's vision, testing and developing models for real-world application. The goal is for the students to become social entrepreneurs, learning to apply sustainable principles in practice.

To learn more about SEKEM’s concept of holistic sustainable development, click here.

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Sports

2025 AFCON kicks off with Morocco vs. Comoros

Morocco is in the spotlight tonight as the 2025 Africa Cup of Nations kicks off, but the continental showcase isn’t the only headline event of the evening, with heavyweight European league matches also on our radar tonight.

AFCON 2025

Tonight marks the start of the 2025 Africa Cup of Nations in Morocco, returning to North Africa after a six-year absence. The question on everyone’s mind is how Morocco will hold up as both host and player.

The 68-year evolution of AFCON: The tournament debuted in 1957 with just three teams in the ranks (Egypt, Ethiopia, and Sudan), and has since then expanded to 24 nations across six groups. The top two from each group, alongside the four best third-placed finishers, will make it through to the Round of 16.

The Atlas Lions vs. the Coelacanths: Rabat’s Prince Moulay Abdellah Stadium will play host to the opening match tonight at 9pm between Morocco and Comoros in Group A, which also features Zambia and Mali. This will be the only fixture tonight, following the opening ceremony at 7:30pm.

WHERE TO WATCH- BeIN Sports MAX 1, 2, and 3.

European leagues

En España: Barcelona heads on over to the Estadio de la Cerámica to face off against Villarreal in Matchday 17 of La Liga. The Blaugrana are currently in the lead with 43 points, holding onto a narrow one-point lead over Real Madrid. Villarreal is currently in third place with 35 points. The match kicks off at 5:15pm.

WHERE TO WATCH- BeIN Sports 2.


In Old Blighty: Manchester United will take on Aston Villa at Villa Park in Birmingham at 6:30pm in a Matchday 17 fixture of the Premier League. Manchester United, in seventh place with 26 points, is in for a tough test against the third-placed Villans with 33 points.

WHERE TO WATCH- BeIN Sports 1.


Other fixtures on our radar today:

  • Girona vs. Atletico Madrid — La Liga (3pm);
  • Sassuolo vs. Torino — Serie A (3pm);
  • Mainz vs. St. Pauli — Bundesliga (4:30pm);
  • Heidenheim vs. Bayern Munich — Bundesliga (6:30pm);
  • Fiorentina vs. Udinese — Serie A (7pm);
  • Elche vs. Rayo Vallecano — La Liga (7:30pm);
  • Genoa vs. Atalanta — Serie A (9:45pm);
  • Real Betis vs. Getafe — La Liga (10pm).

This publication is proudly sponsored by

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OUT AND ABOUT

FeelWatch AFCON at the Stadium away from the stadium

MARK YOUR CALENDAR-

? Football fans, it’s your lucky day: District 5’s The Stadium is bringing the African Cup of Nations 2025 to giant screens for a stadium-style experience, streaming the matches live for ten days straight — the event kicks off today and is running until Wednesday, 31 December. You can book your tickets on Ticketsmarché.

HAPPENING THIS WEEK-

Looking to share a heartwarming family moment? Theatro Arkan is celebrating a decade of its Golden Theatre productions, bringing back the beloved Dahab The Musical on Monday, 22 December. Based on the popular Egyptian film, the musical promises drama, emotions, humor, and powerful messages. Starring Nelly Sadek and Adam El Masry, the family musical is a must-see. Tickets are available on Ticketsmarché.

Saad El Oud is gracing the Hilton Cairo Grand Nile on Saturday, 27 December for a warm night of his oud symphonies. You can find tickets on Ticketsmarché.

HAPPENING LATER-

New Year’s Eve just got more magical — Medhat Saleh is bringing his timeless classics to Theatro Arkan on Wednesday, 31 December for a live show, joined by a full band led by Maestro Amr Selim. Expect a decadent and festive night to close out the year. You can book tickets on Ticketsmarché.

Cairo’s biggest visual gathering just kicked off with Cairo Prints’ sixth year. Hosted by Cairopolitan in Garden City, the event is running for two months until Sunday, 15 February, showcasing over 550 prints by more than 220 artists and designers. The collection re-envisions Cairo’s scenery, blending the local and the global, and celebrating regional talents and emerging creatives. Opening hours are 12pm to 9pm from Sundays to Wednesdays, and 12pm to 10pm from Thursdays to Saturdays.

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GO WITH THE FLOW

What the markets are doing on 21 December 2025

The EGX30 rose 1.0% at today’s close on turnover of EGP 7.3 bn (35.8% above the 90-day average). International investors were the sole net buyers. The index is up 39.0% YTD.

In the green: Egypt Aluminum (+5.6%), ADIB (+3.6%), and CIB (+3.2%).

In the red: Eastern Company (-2.9%), Raya Holding (-2.6%), and Beltone Holding (-2.5%).

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INSIDE INDUSTRY

Industry in 2025: a year of localization, exports, and restructuring

? Throughout 2025, EnterpriseAM’s Inside Industry has mapped out Egyptian industries’ strategies amid various risk and shifting priorities — expansion has proven to be a long-term strategic pillar. This year has highlighted the limits of growth under high costs while simultaneously showcasing the resilience of industrial firms that opted for adaptation over retreat.

Many companies entered the year driven not by domestic demand momentum, but by the necessity of defending market share, securing supply chains, and maximizing export avenues. The result was a cycle of expansions that were more selective, with a focus on efficiency, import substitution by way of localization, and diversifying manufacturing hubs to boost exports.

Despite high interest rates and rising operating costs, major industrial players pushed forward with pre-existing expansion plans and new production lines, albeit at a slower pace than in previous years. A prime example is Elsewedy Electric: officials confirmed plans to expand in cables and electrical equipment — both domestically and in regional markets — prioritizing existing capacities. In the building materials sector, several firms directed investment towards operational efficiency and cost reduction rather than horizontal expansion against a backdrop of slowing domestic demand.

A defining element of 2025 was the practical transition to localization and import substitution. EnterpriseAM tracked significant expansions in cables, automotive components, engineering industries, and petrochemicals. The challenge has evolved beyond simply setting up production lines to achieving quality parity with imports and meeting strict delivery timelines, especially for those tied to state contracts, industry officials told us. This reflects a growing realization of the importance of supply agility through diversification and the reduction of risks associated with single-site reliance, particularly in sectors governed by long-term contracts.

Across sectors, export potential became the decisive factor in investment decisions. Following a wave of US tariffs that disrupted global trade dynamics, we noticed a strategic pivot: players like Elsewedy Electric, Edita, and various other local and foreign firms are now designing expansions from the outset to serve external markets, primarily across the GCC and in Africa.

Once production sites, now export platforms: Industrial zones, particularly the Suez Canal Economic Zone (SCZone), are now a primary hub for export-oriented FDI. Throughout 2025, we saw a steady stream of announcements of new plants and expansions by foreign and local investors leveraging proximity to ports and easy access to foreign markets. These zones are now being marketed as integrated export platforms rather than the run-of-the-mill industrial clusters.

We tracked an uptick in factories adopting solar energy and centralized cooling solutions, particularly within energy-intensive industries throughout 2025. Also, companies in steel, cement, aluminum, and fertilizers continued to advocate for more stable energy pricing policies — from gas supply to electricity price hikes — given direct impact on the bottom line.

Elevated interest rates were one of the primary obstacles to rapid expansion in 2025. Many firms resorted to self-financing or partnerships, whereas others deferred capital expenditures until liquidity conditions or domestic demand improved, according to experts speaking to EnterpriseAM. SMEs in particular bore the brunt of tightened bank credit and high borrowing costs.

The industrial finance framework was restructured through initiatives aimed at supporting operations and throwing a lifeline to struggling factories. This included a specialized fund in partnership with CI Capital, with an initial total capital of EGP 1 bn. Operating on a project partner model, the fund addresses technical, administrative, and financial troubles for companies with debts between EGP 30-40 bn, with operations kicking off early 2026.

A mixed bag of performances-

The steel and cement sectors faced a dual blow from shrinking domestic demand and rising energy costs. While recent price cuts helped move inventory, margins were squeezed to near-zero levels, according to Metallurgical Industries Chamber director Mohamed Hanafi. Players like Ezz Steel shifted focus toward exports and production recalibration to maintain balance.

Pharma and F&B sectors showed the highest resilience, with players like Edita and Juhayna expanding. The pharma sector underwent its largest restructuring wave in a decade, as players moved to increase capacity and export reach, benefiting from relatively more stable demand — at least when compared to other sectors.

The year also saw gradual improvements in industrial licensing, particularly with the expanded issuance of golden licenses and new measures to combatland hoarding, and a new package of customs facilitations to support local manufacturing.

2026 will be the true litmus test. Following the CBE’s decision to hold interest rates steady last month, analysts predict a reduction in financing costs and a retreat in prevailing interest rates by approximately 600 bps over the coming year. There are also a significant number of expansions slated to go live this year, so Egypt’s ability to convert investment into output and actual exports will be tested.


?️DECEMBER

6 December - 15 February (Saturday-Sunday): Cairo Prints at Cairopolitan in Garden City.

12 December - 15 January (Friday-Thursday): Cairo Art Fair at TAM Gallery, Abu Rawwash.

21-31 December (Sunday-Wednesday): The Stadium at District 5.

22 December (Monday): Dahab The Musical at Theatro Arkan.

25 December (Thursday): Tul8te at El Arena, El Malahy.

26 December (Friday): Bahaa Sultan at the Hilton Cairo Grand Nile.

27 December (Saturday): Saad El Oud at the Hilton Cairo Grand Nile.

31 December (Wednesday): Medhat Saleh at Theatro Arkan.

December: Al Rawi Awards submissions open.

2026

JANUARY

7 January (Wednesday): Coptic Christmas Day.

25 January (Sunday): January 25th Revolution / National Police Day.

30 January (Friday): Cairo Marathon normal registration ends.

FEBRUARY

6 February (Friday): Cairo Marathon at Heliopolis, Merryland Park.

17 February (Tuesday): First day of Ramadan (TBD).

MARCH

20 March (Friday): Eid Al-Fitr (TBD).

APRIL

13 April (Monday): Sham El Nessim.

25 April (Saturday): Sinai Liberation Day.

MAY

1 May (Friday): Labor Day.

26 May (Tuesday): Arafat’s Day.

JUNE

16 June (Tuesday): Islamic New Year.

30 June (Tuesday): June 30th Revolution.

JULY

23 July (Thursday): July 23rd Revolution 1952.

AUGUST

25 August (Thursday): Prophet Muhammad’s Birthday.

OCTOBER

6 October (Tuesday): Armed Forces Day.

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