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WHAT WE’RE TRACKING TONIGHT

The government wants to attract USD 42 bn in FDI in FY 2025-26

Good afternoon, friends, and congratulations on another workweek wrapped up. We’re also bidding the mild weather adieu and bracing for a scorching weekend ahead. But today’s issue is as brisk as ever, with news of efforts to attract USD 42 bn in foreign direct investments, Netflix’s latest downgrade in user experience, and what matches to look forward to this weekend.

THE BIG STORY TODAY-

Egypt aims to attract USD 42 bn in foreign direct investments in FY 2025-26 as it looks to build on last year’s inflows, which included the landmark USD 35 bn Ras El Hekma agreement, Asharq Business reports, citing a government document.

ICYMI- Net FDI inflows rose to USD 6 bn in 1H 2024-25, up from USD 5.5 bn during the same period a year prior. The bulk of the figure came from non-oil sectors, led by greenfield investments, real estate purchases by non-residents, and reinvested earnings.

To sustain this growth, the government is banking on GCC inflows and its golden license program that fast-tracks procedures to bring projects online swiftly. In April, officials said new Saudi projects would go straight to the cabinet for golden license approval. Kuwait is also in discussions to convert USD 4 bn in central bank deposits into direct investments.

The government is also targeting an increase in foreign currency reserves to USD 52 bn by the end of FY 2028-29 — up from USD 48.1 bn in April 2025 — according to the outlet. It also aims to dial up the private sector’s share of total investment to 63% in FY 2025-26 and 68% by 2028-29 — up from just 30% in FY 2021-22.

THE BIG STORY ABROAD-

US to ease banks capital rules set after 2008 crisis: US regulators are gearing up to ease bank capital requirements by cutting the supplementary leverage ratio (SLR) imposed on major banks, marking the latest move in the Trump administration’s broader deregulation efforts, the Financial Times reports. Introduced in 2014 as part of the reforms that followed the 2008-09 financial crisis, the SLR requires large banks to hold high-quality capital — such as common equity and retained earnings — worth at least 5% of their total leverage to ensure they can absorb losses. Regulators are expected to present their proposals for revising the rule by summer.

The move follows years of lobbying by banking representatives arguing that the SLR penalizes low-risk assets like US treasuries, undermines their ability to provide credit, and limits their capacity to support the government debt market.

But not everyone is on board: Critics argue that reducing bank capital requirements is ill-advised amid current market volatility and policy shifts under the Trump administration. “Given the state of the world, there are all kinds of risks out there — including for US banks the role of the dollar and the direction of the economy — it doesn’t sound like the right time to relax capital standards at all,” Peterson Institute for International Economics’ Nicolas Véron told the FT.

☀️ TOMORROW’S WEATHER- A scorching weekend is in the cards for the capital, with tomorrow’s temperature spiking to 40°C throughout the day, with the coolest temperature we see being a still-warm 30°C at night, according to our favorite weather app.

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FOR YOUR COMMUTE

Netflix will soon come with AI-generated interactive ads

Welcome to an era of artificial intermissions. In a not-so-surprising turn of events, it seems as though streaming giant Netflix is currently testing both the quantity and nature of the advertisements showcased across its ad subscription tier. Yesterday, Netflix’s President of Advertisement Amy Reinhard announced “a new modular framework for ad formats that leverages generative AI to instantly marry advertisers’ ads with the worlds of our shows,” that is set to debut in 2026.

How will this work? The streaming platform claims that this new ad format will create a “more relevant” experience for users, showcasing ads that tie into the content offered on the platform in the form of AI-generated “interactive midroll and pause formats that build custom advertising creative with added overlays, call to action, second screen buttons, and more,” the statement read. TL;DR: You may be forced to interact with the ads instead of just wait them out. Earlier in July 2024, Netflix had begun testing pause ads — advertisements that display as soon as you take a break.

Around 100 mn subscribers should expect to encounter these AI-backed ads by the time they roll out. As of May 2025, Netflix’s ad-supported subscription tier recorded 94 mn subscribers globally, up from 70 mn users in November 2024, according to Reuters, and more than double the 40 mn recorded in May 2024. The steadily increasing percentage of Netflix users opting for ads for a less expensive (but consistently rising) monthly subscription is no doubt an incentive for the streaming giant to double down on its advertising strategy.

The news follows the launch of Netflix’s own in-house advertising platform, Netflix Ads Suite, last month. Netflix has also revealed plans to launch across Europe next week, and in 12 countries by June 2025, with further expansions over the coming years, according to Ars Technica.

Advertising brings in the big bucks. In 2024, EnterpriseAM reported that the advertising industry broke records, seeing as non-political advertising revenues were expected to hit USD 1 tn for the very first time. This on-going boom is largely due to the advancements in AI-automations, which have been leading to faster, more intelligent, and more efficient ads, particularly in digital spaces such as Netflix.

What won’t be AI in the future? There’s already a growing concern about the nature of the content available on the internet. The Dead Internet Theory — which theorizes that most of the content and activity we see on the internet is populated by bots — has never been closer to reality. With Amazon shifting gears towards AI-generated audiobooks on Audible, SoundCloud following suit, and even Duolingo using AI to create language courses, the question of how involved AI will be in our day to day lives is swiftly being answered — and it’s not looking good.

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Sports

Football fixtures from Catalonia to Cairo

Tonight’s Catalan Derby: All eyes are on the RCDE Stadium as Espanyol host Barcelona at 10:30pm in a tense La Liga kickoff. The Blaugrana are hoping to assert their dominance and continue their title push, while Espanyol fight for desperately needed points in front of their home fans to secure a respectable league finish.

Other La Liga action tonight:

  • Osasuna vs. Atlético Madrid (8pm)
  • Rayo Vallecano vs. Real Betis (8pm)
  • Getafe vs. Athletic Bilbao (10:30pm)


The English Premier League top flight is taking center stage tomorrow, with the marquee match seeing Chelsea and Manchester locking horns at 10:15pm at Stamford Bridge.

Earlier in the evening, another key Premier League clash will see Aston Villa welcome Tottenham Hotspur to Villa Park at 9:30pm.


Homeside, we’ll be seeing El Ismaily take on Modern Sport tomorrow at 8pm in the seventh round of the Egyptian Premier League's relegation group. El Ismaily will be fighting tooth and nail to avoid a drop in points, and Modern Sport will also be desperate to secure their top flight status.

Other crucial relegation group showdowns kicking off at the same time tomorrow:

  • El Gaish vs. Enppi
  • Ghazl El Mahallah vs. El Gouna
  • Smouha vs. Al Ittihad

A Saturday championship round showdown: Al Ahly will be going head-to-head against National Bank at 8pm in round seven of the league’s championship round. The Red Devils will be aiming to extend their lead to add another league title under their belt, while Pyramids, who slipped into second place after patchy form in their last few matches, hope to clinch a victory in their match against Petrojet and reclaim the top spot from Al Ahly, who have a narrow two point lead. At the same time, Al Masry will be shaking hands with Ceramica Cleopatra.


The weekend’s crown jewel: The FA Cup final will be kicking off at Wembley on Saturday at 6:30pm with a Manchester City and Crystal Palace faceoff.

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OUT AND ABOUT

Get ready to pull some strings with ventriloquist Jeff Dunham this June

MARK YOUR CALENDAR-

? World-famous ventriloquist Jeff Dunham is bringing his puppets to Egypt this June. Performing live in Cairo for the very first time, the American comedian will be orchestrating a showcase under the theme of Artificial Intelligence at the Drama Hall in the New Capital’s Arts and Culture city on Thursday, 26 June. You can grab your tickets from Ticketsmarché.

HAPPENING THIS WEEK-

Craving some ‘90s nostalgia? Amr Diab knows you are. On Friday, 16 May, the Egyptian superstar will be performing a medley of his most beloved hits at the American University in Cairo in a one-night only “Polaroid” concert. Tickets can be purchased through Tazkarti — though we’d recommend moving fast if the idea of not hearing Tamally Ma’ak live puts you through severe FOMO.

Beats for brunch. Everyone’s favorite make-believe grandpa DJ Dr. Alfons will be serving a side of sonics with your brunch at Italian restaurant Storia Katameya Heights this Friday, 16 May, starting at 2pm. Dr. Alfons will also be joined by DJs Adham Dou and STZ, so you know the beats will just keep on coming. You can reserve your spot by messaging Storia Karameya Heights’ official Instagram.

Ehab Tawfik will be turning it up this Friday, 16 May at CJC 610. On the off chance that you woke up this morning quietly humming Tetraga Feya to yourself, we’re pleased to break the news that the Egyptian vocalist will be bringing his hits to life at Cairo Jazz Club, joined by Cairo-based DJ Andy Cheikho. Sounds like a Friday night well-spent? You can grab your tickets from Cairo Jazz Club’s official website.

HAPPENING LATER-

Sudanese-Canadian rapper and songwriter Mustafa the Poet is making his Egypt debut on Tuesday, 20 May. Set to perform his debut album — a folk-inspired album drawing on his Arab heritage — the Toronto-hailing artist will be taking to the MUST Opera House in 6th of October as part of his Lost in the Dunya world tour. You can grab your tickets through Ticketsmarché.

Hip Hop fans: Don’t miss the historic Project Meem concert, headlined by rap icons Marwan Pablo and Marwan Moussa sharing the stage. The concert will take place on Friday, 23 May at Cairo Festival City, and tickets are selling fast on Tazkarti.

Jordanian Arabic pop rock band Jadal will be causing a commotion this May at CJC 610. Generous with their bangers since ‘03, the Amman-born group will be showing up and rocking out at CJC610 on Wednesday, 28 May, with tickets available through Ticketsmarché.

Dalida may have once found her love in Portofino, but this May we’ll be feeling her love right here in Cairo. On Friday, 30 May and Saturday, 31 May at The Theater in 6th of October, Dalida: Bint Shoubra — a musical production honoring the iconic vocalist’s life and musical legacy — will shine the spotlight on the Shoubra-born megastar. The production will be led by Lebanese singer Mirva Kadi, with a special appearance by Egyptian singer Haidy Moussa. You can book your tickets for both days through Ticketsmarché.

Free up your schedule on Saturday, 7 June and Sunday, 8 June for the second installment of the Makadi Heights Music Festival, taking place at The Haus in Hurghada. Cairokee will inaugurate the summer staple on the first day, while rap icons Marwan Moussa and Afroto wrap up the second. You can book your tickets for either or both days through Ticketsmarché.

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GO WITH THE FLOW

What the markets are doing on 15 May 2025

The EGX30 rose 0.4% at today’s close on turnover of EGP 3.8 bn (16.7% below the 90-day average). Regional investors were the sole net buyers. The index is up 7.4% YTD.

In the green: Juhayna (+4.9%), Credit Agricole (+3.2%) and EFG Holding (+2.7%).

In the red: GB Corp (-3.4%), Ibnsina Pharma (-2.1%) and Beltone Holding (-1.3%).


8-18 May (Thursday-Sunday): Cairo Photo Week in Downtown Cairo and District 5.

14-31 May (Wednesday-Saturday): The Corner Shop pop-up in Downtown Cairo.

15 May (Thursday): Hiba Tawaji at Hyde Park.

16 May (Friday): Angham at the Cairo Opera House.

16 May (Friday): Ehab Tawfik at CJC 610.

16 May (Friday): Dr. Alfons at Storia Katameya Heights.

16 May (Friday): Amr Diab at the American University in Cairo.

20 May (Tuesday): Mustafa the Poet at MUST Opera House.

20 May (Tuesday): Cairo Comedy Club at CJC 610.

21-31 May (Wednesday-Saturday): Disney On Ice at Cairo International Stadium.

21 May (Wednesday): Gaby Bishara at Boom Room.

22 May (Thursday): Tetrat w Zekrayat at Theatro Arkan.

23 May (Friday): Project Meem at Cairo Festival City.

23 May (Friday): Redbull Jukebox at Taj City.

26 May (Monday): Michael Bublé at New Administrative Capital.

28 May (Wednesday): Jadalat CJC610.

29 May (Thursday): Omar Khairat at the Cairo Opera House.

30 May (Friday): Adam Port at the New Administrative Capital’s Green River.

30 May (Friday): Sharmoofers at Boom Room.

30-31 May (Friday-Saturday): Dalida: Bint Shoubra at The Theatre.

31 May (Saturday): AUC Alumni Folklore Group at Theatro Arkan.

JUNE

1 June (Sunday): Mai Farouk at the Cairo Opera House.

6 June (Friday): 50 Years of AC/DC concert.

7-8 June (Saturday-Sunday): Makadi Heights Music Festival at The Haus, Makadi Heights.

26 June (Thursday): Jeff Dunham at the New Capital’s Drama Hall.

28 June (Saturday): Cairokee Empire concert at Cairo International Stadium.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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