Good morning, folks. To kick off the first full work week after Eid, we’ve got news of the 10% tariff on all Egyptian goods entering the US market coming into effect, the country’s non-oil private sector activity slipping back into the red in March, freshly greenlit funds from the EU, and more.
BUT FIRST- We’re delighted this morning to welcome Qalaa Holdings to EnterpriseAM as our latest pillar advertiser. Our friends Ahmed Heikal and Hisham El Khazindar — together with many others on the team at Qalaa — were a key part of our origin story.
Two threads run through that story: What has since become Enterprise was born as a two-person investor relations and strategic communications agency back in 2007. Our first client was our good friends at EFG Hermes. Our second: a hot private-equity upstart called Citadel Capital, as Qalaa was then known. The firm had just pulled off what stands as one of the most audacious exits ever in Middle East PE — the USD 1.4 bn sale of Egyptian Fertilizers Company, which stood at the time as the largest M&A in Egypt and the biggest-ever Mideast PE transaction, yielding a gross IRR of nearly 100%.
Everyone and their sister wanted to work with Qalaa in fall 2007 when it put out a call for a communications agency. Ahmed and Hisham (entrepreneurs at heart who had sketched out their business and logo on a literal napkin) took a chance on us, a then-still-unincorporated two-person shop. Why? They recognized fellow finance nerds passionate about building a business.
Fast forward to 2010 and you’ll find the second thread: Our agency had grown to more than a dozen people. Our founders were longtime journalists who had always been passionate about entrepreneurism — and we had decided to launch a print magazine about how Egyptian entrepreneurs were building great businesses. The “events of 25 January 2011” killed our zero issue before we could go to print, and we went on to get a crash course in doing business under duress.
Today, we’re a 150-person shop with two business units: A news and business intelligence division that delivers essential insights into business, finance, economics, public policy, and regulation in the UAE, Egypt, Saudi, and beyond to a global audience of more than 500k people who matter. And an advisory firm run by a separate team who work with some of the most interesting listed companies on markets including Tadawul, ADX, DFM, EGX, LSE, and beyond.
And now, Qalaa Holdings and its more than 17.5k employees touch mn of consumers and business leaders every day. With holdings spanning from the USD 4.3 bn Egyptian Refining Company to Taqa Arabia and Dina Farms, Qalaa is committed to improving lives and livelihoods by building sustainable businesses for its employees and community.
EGX-listed Qalaa is a leader in energy and infrastructure, one of Egypt’s most export-oriented manufacturers, and a leading import-substitution play. As Heikal recently noted, “Egypt continues to be an attractive investment destination for both local and regional players, and I am confident in both the country’s long-term economic outlook and in our ability to generate long-term returns for all of our stakeholders as we grow.” You can learn more about Qalaa here.
Please join us in thanking Qalaa Holdings and all of our other advertisers. Their unwavering support is what allows us to bring you your essential morning read every day without charge.
HAPPENING TODAY-
French President Emmanuel Macron is set to land in Cairo today as part of a three-day stay in the country that will see the head of state meet with President Abdel Fattah El Sisi and other officials to discuss the war on Gaza, economic cooperation, and more. We’ll have full coverage, including a report from a business conference due to take place while the French leader is in town. Macron will also visit Arish on Tuesday to stress the need for a ceasefire, according to a report from the AFP.
HAPPENING TOMORROW-
The EFG Hermes One on One kicks off tomorrow morning in Dubai. More than 200 companies from 29 countries attended last year’s iteration, meeting with 670 fund and portfolio managers from 250 global institutions.
It’s difficult to imagine a more opportune time for an EM-focused equities conference given the turmoil roiling markets as US President Donald Trump sets out to shake the foundations of the post-Second World War economic order. The gathering runs through Thursday.
Finance Minister Ahmed Kouchouk and CBE Deputy Governor Rami Aboulnaga are on stage tomorrow morning for the headline panel, followed by a UAE-focused panel discussion and the gathering’s customary EFG Hermes Live Research Poll. We’ll have full coverage all week long.
Want to catch up for coffee during the One on One? Hit reply to this email and let’s see if our schedules intersect.
NEWS TRIGGERS-
It’s the first workday after the Eid break — here are the key news triggers to keep your eyes on through the rest of April:
- It’s interest rate decision time: With Trump’s unexpectedly far reaching and broad tariffs coming into play, all eyes will be on the central bank’s Monetary Policy Committee as it meets on 17 April to decide our interest rate path ahead. Although having kept rates steady for the last seven consecutive meetings, analysts have been increasingly penciling in April for when the bank would start cutting rates — but whether this holds to be true in lieu of the global trade war remains to be seen.
- Will the disinflation be able to keep up the momentum? The business community and policy makers are eagerly awaiting inflation data for March, expected to be released on Thursday, 10 April. The most recent data set showed annual headline urban inflation dropping to 12.8% in February, down from 24.0% in January, marking the lowest reading since March 2022. The sharper-than-expected drop came on the back of a favorable base effect and slower food and non-food inflation.
PSA-
WEATHER- The mercury is set to rise in Cairo today, with a high of 34°C and a low of 18°C, according to our favorite weather app.
It’s almost a whole ten degrees cooler in Alexandria, with a high of 25°C and a low of 16°C.
There’s also a strong chance that strong winds could create sandstorms, so be sure to make sure your windows are closed before you head out to work and take extra care with limited visibility on the roads.
** DID YOU KNOW that we now cover Saudi Arabia and the UAE?
** Were you forwarded this email? Tap or click here to get your own copy delivered every weekday before 7am Cairo time — without charge.
WATCH THIS SPACE-
#1- Around 5 mn imported mobile phones could be disconnected from Egypt’s mobile networks starting tomorrow if users fail to pay the required customs duties, Al Borsa reports, citing telecom sector sources. The National Telecom Regulatory Authority is set to begin enforcing penalties under its digital phone registration system, which requires users to settle a 38% fee announced in November — covering customs, VAT, and a development levy — on imported devices or risk service suspension as part of a policy to curb smuggling, enforce tax collection, and support Egypt’s push to localize mobile phone manufacturing.
Mobile operators are currently in talks with the authority to try to minimize disruption from the planned device suspensions, with industry insiders telling the news outlet that companies are concerned about the impact on their customer base, since blocking unregistered devices would also deactivate SIM cards in those phones. While users are expected to pay given the high value of many of the devices, operators are seeking solutions to avoid large-scale service interruptions.
#2- United Company of Pharmacists draws interest from Omani investor: An unnamed Omani investor is reportedly looking to buy into cash-strapped pharma distributor United Company of Pharmacists (UCP), Al Mal reports, citing people it says have knowledge of the matter. As of 2023, UCP — which is a wholly-owned subsidiary of HO Group’s Middle East Chemicals (MEC) — was said to be seeking new sources of financing amid a worsening liquidity crunch after accumulating a stack of bank loans.
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FACT CHECK-
Rameda puts GlaxoSmith acquisition rumours to bed: Local pharma player Rameda denied reports of a voluntary acquisition offer by UK-based pharma giant GlaxoSmithKline to snap up 33% of the company’s shares, it said in an EGX disclosure (pdf).
CIRCLE YOUR CALENDAR-
#1- Attention, early stage startups: The application window for the MINTIncubator three-monthprogram in partnership with Alex Angels closes on 27 April. Selected startups will get the chance to take part in workshops, mentoring sessions, panel discussions, meet with potential investors, and more. The top three startups will receive grants and a partnership with EGBank is also in the cards.
#2- A high-level Egyptian trade delegation will travel to Canada in mid-April as part of efforts to boost Canadian investment and trade with Egypt, Egyptian-Canadian Business Council head Motaz Raslan told Al Arabiya. The mission will include reps from 15 major companies and several government bodies — including the Oil Ministry, the General Authority for Investment and Freezones, and the Suez Canal Economic Zone.
Check out our full calendar on the web for a comprehensive listing of upcoming news events, national holidays and news triggers.
OIL WATCH-
Eight OPEC+ countries agreed to raise oil production more than three times originally planned, according to a statement from the group, which includes oil producing giants Saudi Arabia and Russia. The 411k barrels per day increase fast-tracks three months’ worth of phased output hikes originally set to begin in April as part of the group’s plan to gradually unwind 2.2 mn bbl/d of voluntary cuts through September 2026.
The cartel said the move reflects “healthy market fundamentals” and a more positive demand outlook — though it emphasized that the hikes “may be paused or reversed subject to evolving market conditions.”
The news saw Brent continue to fall in the markets, reaching a four-year low and collapsing around 14% to reach USD 65.58 a barrel by the end of trading on Friday. Adding fuel to the fire was the US’ imposition of blanket tariffs and the prospect of reciprocal tariffs from China, the EU, and other major trading partners.
THE BIG STORY ABROAD-
The international business press is still trying to make sense of Trump’s tariffs that began to come into play over the weekend, with the US now collecting a 10% universal tariff on Saturday on most imports from dozens of countries, with further “reciprocal” tariffs of up to 50% on 57 major trading partners — including a 34% levy on Chinese goods — set to kick in on Wednesday. Countries across the globe are already starting to fight back, including China, which announced a 34% tariff on all US goods starting 10 April export controls on seven rare earth minerals used in high-tech manufacturing.
Trump’s tariff announcements on Wednesday triggered the worst week for global equities since the onset of the COVID pandemic, leading to the S&P 500 losing 9.1% through the week — including a 6.0% fall on Friday alone — erasing USD 5.4 tn in market value and the Nasdaq down more than 20% from its December peak. Exchanges outside the US fared little better, with the UK’s FTSE 100 losing 7.0% in the week and the EURO STOXX 50 down 8.2%. (Financial Times | Reuters | Bloomberg | Guardian)
Also ranking highly in this morning’s digital front pages are protests across the US against the sitting administration, with tens of thousands of demonstrators taking to the streets in all 50 states to protest Trump’s cuts to federal agencies, deportation crackdown, economic tariffs, and attack on civil liberties. (New York Times | Guardian | Reuters | Bloomberg)





