Ezz Elarab Group launched smart in Egypt as the latest addition to its growing portfolio in January 2025. Marking its African debut, smart introduced its all-electric #1 and #3 models in a spectacular showcase against the backdrop of the Pyramids, reinforcing the brand’s global expansion across 31 markets. The launch event, complete with an aerial display, signaled a new era of sustainable mobility in Egypt.

At the heart of smart’s philosophy is “open your mind”, a seamless blend of modern luxury and intelligent technology. Designed by Mercedes-Benz, the brand’s minimalist yet high-tech aesthetic embodies “Love, Pure, Unexpected”, setting a new benchmark for premium electric vehicles. With Egypt's Vision 2030 prioritizing sustainability, smart’s entry is a timely push toward widespread EV adoption.

But smart isn’t the only high-performance newcomer under Ezz Elarab’s umbrella. In November 2023, the group secured the exclusive representation of Lotus, the legendary British supercar brand. Known for its lightweight engineering and adrenaline-fueled performance, Lotus adds a thrilling new dimension to Egypt’s automotive scene, catering to purists who crave precision and speed.

Looking ahead, Ezz Elarab is gearing up for the highly anticipated arrival of Lynk & Co, the tech-driven sister brand of Volvo, set to launch in 2025. Lynk & Co’s innovative approach to connectivity and mobility aligns with a new generation of car buyers seeking cutting-edge design and seamless digital integration.

To house its expanding collection of premium brands, Ezz Elarab has unveiled state-of-the-art showrooms at Royal Park, Sixth October, where smart, Lotus, and Lynk & Co now sit side by side. More than just a display of world-class vehicles, these showrooms offer a fully integrated sales and after-sales experience, ensuring that customers receive the highest level of service throughout their ownership journey.

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