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Sugar rush

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WHAT WE’RE TRACKING TONIGHT

Annual headline urban inflation dips 0.1 percentage point to 24.0% in January

Good afternoon all you wonderful people, and happy Monday. We have a busy issue for you today, with January’s inflation reading, the health effects of early sugar exposure, and a grab-bag of Valentines Day events on the docket for today.

THE BIG STORY TODAY

Inflation dips slightly to 24.0% y-o-y in January: Annual headline urban inflation slowed slightly to 24.0% in January, a 0.1 percentage point drop from 24.1% y-o-y in December, according to data out this morning from state statistics agency Capmas. The reading marks Egypt’s lowest inflation reading since December 2022 and the third consecutive month of declines in the metric.

F&B price inflation rose on both monthly and yearly bases: Food and beverage price inflation — the largest component of the basket of goods and services used to calculate headline inflation — rose by 0.5 percentage points in January to record 20.8% y-o-y. On a monthly basis, food and beverages prices were up by 1.8%.

The slowdown was less significant than expected: While the reading was in line with the 24.0% y-o-y rate anticipated by local analysts polled by Morgan Stanley last month, who cited a “recent softness” in fruit and vegetable prices, it was a percentage point higher than the median forecast of 17 analysts polled by Reuters last week, who expected January’s reading to fall to 23% y-o-y.

The continued decline could spell CBE rate cuts: The sustained decline could offer the Central Bank of Egypt room to begin its monetary easing cycle when the Monetary Policy Committee meets next week to decide on interest rates, though the slight decline could potentially weigh on the size of the cut. “There’s room for the Central Bank of Egypt (CBE) to reduce interest rates by around 100-200 bps, but it’s more likely for it to fall by 100 bps due to the slower-than-expected drop in the inflation reading,” economist Mona Bedeir told EnterpriseAM.

THE BIG STORY ABROAD

Today’s international headlines continue to be all Donald Trump, all day, with global media outlets continuing to assess the impact of the US president’s newly announced 25% steel and aluminum tariffs, which are set to impact producers from Brazil to China.

The new tariffs are set to damage economic relationships with key US allies: Canada — which supplied a whopping 79% of the US’ aluminum imports in the first 11 months of 2024 — decried Trump’s move, with the country’s innovation minister Francois-Philippe Champagne noting that “Canadian steel and aluminum support key industries in the US from defence, shipbuilding, and auto.” Meanwhile, the European Commission asserted that it would “react to protect the interests of European businesses, workers and consumers from unjustified measures,” adding that it had not received notification of any new levies from the US government.

We’ve seen this movie before: The new tariffs are a variation on the 25% tariff on steel and 10% tariff on aluminum that Trump put into place during his first term. While Trump eventually offered Canada and Mexico — two of the three largest sources of US steel and aluminum, alongside China — exemptions from the tariff measures, the two countries face a decidedly less friendly US administration this time around, with both facing a 25% tariff on all US imports set to go into effect 1 March after a temporary delay.

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • The private sector minimum wage will rise to EGP 7k starting March: The National Wages Council has decided to raise the minimum wage for private sector workers to EGP 7k a month, up from EGP 6k, starting in March.
  • Hassan Allam Holding to develop 14.1k-feddan agricultural project: Hassan Allam Holding inked an investment contract with state-owned Egyptian Countryside Development Company (ECDC) that will see the former’s newly launched subsidiary Jinet Agriculture develop an integrated agricultural development project on 14.1k feddans in western Minya.
  • United Energy eyes 100% of Apex International Energy’s Egypt operations: Hong Kong-listed United Energy Group (UEG) inked a sale and purchase agreement to fully acquire Apex's upstream oil and gas exploration and production operations in Egypt for an undisclosed sum.

☀️ TOMORROW’S WEATHER- Temperatures are maintaining their recent chillier low this week with tomorrow’s mercury rising to a mere 19°C in the morning before dropping to 10°C in the evening, according to our favorite weather app.

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FOR YOUR COMMUTE

Experts say: Take the candy from the baby

The truth about childhood sugar consumption isn’t so sweet. While sugar’s immediate effect on children’s health is well-documented, that lollipop you had decades ago might have more long-term consequences than we previously thought. New research published in academic journal Science reveals that early sugar exposure can cast a long shadow into adulthood, potentially triggering chronic conditions like hypertension and type 2 diabetes.

The study leveraged postwar UK sugar rationing to test the long-term effects of sugar limits. During WWII, rationing imposed strict limits on sugar accessibility and sweet products. Researchers compared health outcomes between individuals born during this period of sugar restriction and those born after the mandate had been lifted (with the assumption that the post-limit children were consuming more sugar). The findings revealed that people who rationed sugar as children exhibited 35% lower risk of diabetes, and 20% lower risk of hypertension in adulthood compared to their post-rationing counterparts.

The immediate impacts of sugar consumption on children are equally concerning. In the US, sugar-laden foods have contributed to a childhood obesity epidemic, with one in five children now classified as obese. Research has linked high sugar intake to numerous health issues in children, including increased diabetes rates, elevated liver fat, higher blood cholesterol levels, and a 34% spike in insulin resistance.

What can be done? Children develop food preferences at a young age, which shape their dietary choices throughout life, explained scientist Tadeja Grancer. Early intervention in reducing added sugar intake can significantly impact long-term health outcomes: “Reducing added sugar early is powerful for addressing long-term health,” she noted. Parents can familiarize themselves with sugar’s many misleading aliases on ingredient labels — from maltose and dextrose to high fructose corn syrup, as well as seemingly innocent terms like natural fruit juice concentrate.

Don’t use treats as rewards. Nutritional biologist Kimber Stanhope from the University of California Davis warns against using sweet treats as emotional comfort or as rewards, since people can end up conflating the comfort that sweets bring them with sugar cravings, which can foster a kind of addiction to high-sugar foods. The goal isn’t complete sugar elimination, but establishing a healthy relationship with the food and creating boundaries around its consumption.

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ON THE TUBE TONIGHT

Some secrets refuse to stay buried, no matter how hard you try

? When it comes to uncovering the truth, this road is long, winding, and full of jaw dropping reveals. Missing You is a British limited series adapted from a novel by Harlan Coben that brings together suspense, secrets, and a protagonist haunted by the past. This five-episode crime drama follows a determined detective on a mission to solve her father’s murder.

It’s a classic slow-burn mystery: Kat Donovan (Rosalind Eleazar) is a sharp-witted detective who has buried herself in work to escape the ghosts of her past — particularly the death of her father, veteran cop Clint (Lenny Henry), 11 years ago. If that wasn’t enough, days after his murder, her fiancé Josh (Ashley Walters) vanishes without a trace.

Kat has long since forced herself to move on, until she stumbles across Josh’s profile on a dating app. When she reaches out, his response is cold and dismissive. But when a string of missing persons cases starts piling up in her city, Kat is drawn back into an investigation that not only threatens to unravel a web of secrets but also forces her to confront the truth about her father’s murder and Josh’s mysterious disappearance.

Binge-worthy or skip? With only five episodes, you’d expect the series to be rushed, but the pacing is better described as uneven than anything else. The first two episodes drag as the show offers (arguably too much) context, complicating the storyline as well as the plot. While things pick up after that, the show doesn’t quite stick the landing — there are some conspicuous holes in the plot, and the ending doesn’t pack the punch you’d expect.

WHERE TO WATCH- You can watch the series on Netflix or catch the trailer on YouTube (runtime: 2:38).

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EAT THIS TONIGHT

Kroissant proves that everything’s better in a croissant

? Kroissant is flipping the script on croissants by turning them into the ultimate all-day meal. This New Cairo eatery reimagines the pastry in an out-of-the-box way, blending familiar comfort with exciting new flavor combos. Whether you’re in the mood for something hearty or light, each item satisfies your croissant craving while pairing perfectly with a cup of coffee.

(Tap or click the headline above to read this story with all of the links to external sources.)

In for brunch? Imagine a croissant burger with perfectly seasoned patty, crisp lettuce, and melty cheese nestled inside a golden, flaky croissant — yes, it’s as good as it sounds. And if you’re craving a breakfast twist, their croissant benedicts are pure genius — poached eggs, hollandaise, and everything you love about a classic benedict, but sandwiched in a buttery croissant shell.

But the real showstopper? The famed Dubai chocolate croissant, a mouthwatering masterpiece that combines rich chocolate, delicate pistachio, and the addictive sweetness of kunafa all tucked inside that perfectly crisp pastry. It’s a must-try for anyone with a raging sweet tooth.

If you’re more of a traditionalist when it comes to croissants, don’t worry. They offer a range of sweet and savory classics, from a simple buttery croissant that fluffs up as you bite into it, to the savory turkey and cheese croissant that’s practically comfort in a pastry. Kroissant offers something for every mood and craving.

Not in the mood for croissants, or maybe just keeping it light? Kroissant has you covered with a variety of fresh and vibrant salad options, perfect for those who want to skip the carbs but still want a satisfying, flavorful meal.

Whether you’re a die-hard croissant fan or simply looking to try something new, the place offers playful and delicious takes on a beloved classic. So if you're in the mood for something that’s flaky, buttery, and always satisfying, Kroissant offers an experience you won’t forget.

WHERE TO FIND IT- The restaurant is still in its trial opening phase and is not yet offering delivery, but you can head to their branch in New Cairo’s 5th Settlement to try out their tasty offerings.

This publication is proudly sponsored by

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Sports

Europe’s football pitches will be lit up with high stake matches

The calm before the storm: Football fans across the world are bracing for the return of the Champions League tomorrow. But until then, all eyes are turned towards a few key matches across Europe’s top leagues.

Serie A is having a showdown. Inter Milan is going head to head against Fiorentina in the final playoff of matchday 24 tonight at 9:45pm. It’s a high stakes match for the second placed Nerazzurri — Inter are hot on leader Napoli’s heels, trailing by just four points, and a win tonight would cut the gap to a single point.

La Liga is also seeing a bit of action on the pitch. Mallorca and Osasuna are set to kick off the final game of matchday 23 at 10pm tonight. Both teams are looking to climb the table as the season locks in.

We have one FA Cup matchup tonight: Doncaster and Crystal Palace are going head to head on the pitches tonight at 9:45pm as part of the fourth round of the league.

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OUT AND ABOUT

Argentina lands in Egypt

MARK YOUR CALENDAR-

An Argentinian night of jazz and tango: In honor of Valentine’s Day, the Argentinian show TangoAfter Dark is coming to Egypt for the first time. Enjoy a night of jazz music and tango as part of the Layali Misr chain of events. The show will take place at the Waldorf Astoria Theatre in Heliopolis on Friday, 14 February at 9pm. You can also catch the show at the Cairo Opera House on Saturday and Sunday, 15 and 16 February at 8pm. Tickets for the first, second, and third shows are available on Tazkarti.

(Tap or click the headline above to read this story with all of the links to external sources.)

HAPPENING THIS WEEK-

Experience the artistic talents of the MENA region at the 6th edition of Art Cairo. You have the chance to visit the exhibition at the Grand Egyptian Museum today and tomorrow. Tickets are available on CollardTickets.

Get ready to witness some rising stars from the Neveen Allouba Vocal Academy. The show is called The Valentine’s Podcast and will take place at Rawabet Art Space tomorrow, Tuesday, 11 February at 8pm. Tickets are available on Ticketsmarche.

Massar Egbari’s album release party. Be among the first to listen to Massar Egbary’s new album, Mabaetsh Akhaf, on Wednesday, 12 February at EDNC by Sodic, New Cairo. Book your spot by calling the number in Grand Theatre ’s Instagram bio.

A Red Bull-fueled dance off — with one big twist. Red Bull Dance Your Style is back, offering you the opportunity to watch Egypt’s top 16 freestyle dancers battle it out on Thursday, 13 February at 7pm at El Malahy. Get ready for beats, insane moves, and a twist — you’re the judge. Grab your tickets at Ticketsmarche.

Act Theatre Group are back with a new edition of the Famous For Fifteen Minutes Festival. Under the name of Twisted Ties, the festival will feature a number of short plays from Egyptian and American writers taking place at Rawabet Art Space on Thursday and Friday, 13 and 14 February at 8pm. Tickets for the first and second nights are available on Ticketsmarche.

A romantic movie night under the stars. Attend a screening of the movie Me Before You this Valentine's Day, Friday, 14 February, at The Wadi Degla Proctorate in Maadi starting at 5:30pm. Book your spot through the Proctorate’s website.

The weekend of love. Head to The Grand Theatre in EDNC by Sodic for Cupid’s Theatre. Taking place on Friday, 14 February and Saturday, 15 February, these nights will feature burlesque shows, live performances, and DJs to get you on the dance floor. Book your spot by calling the number in The Grand Theatre’s Instagram bio.

HAPPENING LATER-

The Animatex Festival is back for its fifth edition. It’s bringing a packed program including screenings of both short and feature animated films, discussions, panel talks, and workshops for animation enthusiasts — and those looking to network with local and international industry leaders. The festival will take place at the AUC Tahrir campus from Thursday, 20 February until Tuesday, 25 February. You can grab your tickets from Ticketsmarche.

Amal Maher takes on the Sound and Light theatre at the Giza Pyramids. The concert will take place on Thursday, 20 February with doors opening at 7pm. Formal attire is required. You can book your tickets through TicketsMall.

Cairokee x New Capital: Cairokee will perform in El Nahr El Akhdar Park in the New Administrative Capital at 8pm on Friday, 21 February. Tickets are available on Ticketsmarche.

For the gamers and the cosplayers. EGYCON 12 is taking place on Friday, 21 February at Family Park, New Cairo. The event will feature Japanese live performances, trivia games, a fire show, a merch bazaar, and a whole lot more. Grab your ticket from the link in the event description.

Attend a classic ballet opera. Sleeping Beauty will be showing at the Cairo Opera House at the end of the month. Tickets for shows on the 24th, 25th, 26th, and 27th of February are available on Tazkarti.

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GO WITH THE FLOW

What the markets are doing on 10 February 2025

The EGX30 fell 0.4% at today’s close on turnover of EGP 3.9 bn (5.1% above the 90-day average). Local investors were the sole net buyers. The index is up 0.6% YTD.

In the green: Qalaa Holdings (+3.4%), Edita (+2.6%) and EFG Holding (+2.2%).

In the red: EgyptAlum (-4.9%), Rameda Pharma (-3.1%) and Ibnsina Pharma (-1.7%).


8-11 February (Saturday-Tuesday): 6th edition of Art Cairo at the Grand Egyptian Museum.

11 February (Tuesday): The Valentine’s Podcast by Neveen Allouba Vocal Academy at Rawabet Art Space.

12 February (Wednesday): Massar Egbari’s album release party at EDNC by Sodic.

13 February (Thursday): Red Bull Dance Your Style at El Malahy.

13-14 February (Thursday-Friday) Act Theatre Group’s Twisted Ties at Rawabet Art Space.

13-16 February (Thursday-Sunday): Thai Food Bazaar at Al Horreya Park

14 February (Friday): Heliopolis Marathon with Cairo Runners.

14 February (Friday): Medhat Saleh Hob x Hob concert at Theatro Arkan.

14 February (Friday): Me Before You movie night at The Wadi Degla Proctorate.

14 February (Friday): Tango After Dark at the Waldorf Astoria.

14-15 February (Friday-Saturday): Cupid’s Theatre at EDNC by Sodic.

20 February (Thursday): Amal Maher concert at the Sound and Light stage.

20-25 February (Thursday-Tuesday): Animatex Festival at AUC Tahrir

20-21 February (Thursday-Friday): Ghostly Kisses at Movenpick Media City.

21 February (Friday): Massar Egbari launch album at El Sawy Culturewheel.

21 February (Friday): E7kky Festival.

21 February (Friday): Egycon 12 at Family Park, New Cairo.

21 February (Friday): Cairokeeat El Nahr El Akhdar Park in the New Administrative Capital.

22 February (Friday): MENA Product Summit at Townhall by Kamelizer – District 5.

23 February (Sunday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

23-25 February (Sunday-Tuesday): Sports Expo 2025 at Egypt International Exhibition Center.

24 February (Monday): Umm Kulthoum Tribute Concert at The Grand Egyptian Museum.

24-27 February (Monday-Thursday) Sleeping Beauty at the Cairo Opera House.

APRIL

1 April (Tuesday): Annual Flower Exhibition at the Agricultural Museum.

OCTOBER

16-24 October (Thursday-Friday): Gouna Film Festival.

30 October - 22 November (Thursday-Saturday): Forever is Now at the Great Pyramids of Giza.

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