V-Day spending in MENA: Data from MasterCard tells us most people in Egypt delay their Valentine’s Day birthday to a last minute dash. The MasterCard Love Index showed that MENA bucked the global trend in terms of flower sales, pushing them up by 30% over the last three years. Overall, the data also shows that people in the region a spent most of their Valentine’s Day budget on hotels (43%) followed by jewelry (22%) and that three quarters of us do our Valentine’s Day shopping in person.