There are about 13 players fighting for a piece of Egypt’s tech-enabled transport market, Rachel Williamson surveys in Wamda. “All of these companies are targeting the same population: broadly, the 23 [mn] or so Egyptians who have a smartphone, or about a quarter of the country’s population.” 12 are up against Uber and the sector has already killed off at least four. Williamson gives special props to Wadeeny, which was launched in 2011 as a carpooling app, but is now an aggregator that searches all the different apps for the best price and books your ride through its interface.

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