Kellogg’s focusing on four key areas for growth, includes emerging markets

Kellogg’s has approximately 80% more volume in emerging markets in 2017 than it did five years earlier as it focuses more on emerging markets, Chairman and CEO John Bryant says, according to Food Business News. “Big investments here include buying the largest cookie cracker company in Egypt, buying a leading cereal business in Egypt, buying a leading regional cookie cracker player in Brazil and making a significant investment in Nigeria,” he said. Bryant added that “the emerging markets is the defining event in our lifetimes, and the food industry is a macro megatrend that will continue to provide growth for large food companies like Kellogg's.” The focus on emerging markets is one of four pillars of strategic growth targeted by Kellogg’s.