Get EnterpriseAM daily

Available in your choice of English or Arabic

AI therapy

1

WHAT WE’RE TRACKING TONIGHT

Fuel committee to announce quarterly prices “very soon”

Good afternoon, wonderful people. The weekend is finally here. We hope you all have your plans set to unwind and escape the scorching heatwave.

THE BIG STORY TODAY-

Fuel committee concludes meetings to decide quarterly prices: The government’s fuel pricing committee has concluded its meetings to review fuel prices for the next three months and is expected to announce its decision “very soon,” an informed government source told Enterprise.

REMEMBER- The IMF has postponed its executive board meeting to discuss the third review of the USD 8 bn program to Egypt from 10 July to 29 July to “finalize some details”. The postponement came as the fund is holding discussions with the new Madbouly cabinet over its policy and goals for the coming three years and adopting a wait-and-see approach regarding the subsidy cuts, another government source told us earlier this week.


THE BIG STORY ABROAD-

One campaign is headlining the US Presidential elections — the one calling for Biden to step aside. US President Joe Biden is facing intensified criticism for his ability to lead from friends and foes alike following his Covid-19 diagnosis on Wednesday, which forced him to cancel an appearance his administration hoped would counter Trump’s Republican National Convention success. Senate Majority Leader Chuck Schumer and House Minority Leader Hakeem Jeffries confronted Biden with their concerns, as did former House Speaker Nancy Pelosi, who reportedly told Biden privately that polls indicate a democratic loss. Biden’s response has been defensive, and while he has agreed to view polling data and discuss how VP Kamala Harris could win, there are no signs that he is seriously considering stepping down, according to media reports. (NYT | Bloomberg | CNN)

** CATCH UP QUICK on the top stories from today’s EnterpriseAM:

  • Madbouly addresses power cuts, meds, and a number of key topics: Prime Minister Moustafa Madbouly held a presser yesterday, where he announced halting the rolling blackouts starting next Sunday.
  • Companies are pushing to double the price of subsidized fertilizers: Urea fertilizer producers are waiting for the government to give them the greenlight to almost double their prices to EGP 8.8k per ton from their current EGP 4.5k.

☀️ TOMORROW’S WEATHER- Temperatures are rising to highs of 38°C and dropping to a moderate low of 28°C, according to our favorite weather app. Alexandria and Sahel are looking at cooler temperatures with highs of 30°C and lows of 27°C.

2

FOR YOUR COMMUTE

Therapy in the age of AI

Dissatisfied with traditional therapy, people are turning to AI bots for help. Mental health chatbots are stepping in to address the global shortage of mental health professionals, a gap that has only widened during the COVID-19 pandemic, which saw a sharp rise in depression and anxiety cases. Digital platforms offering affordable, 24/7 access could revolutionize how care is delivered, says the National Geographic.

But caution is crucial. While studies show AI chatbots can reduce short-term depression symptoms and predict clinical outcomes based on text data and behavioral signals, AI’s limitations, including bias and unpredictability, emphasizes the need for human oversight in therapeutic contexts. Chatbots like Woebot that lack emotional intelligence, can’t replace guidance from a trained professional, especially those equipped to deal with high-risk patients.

Even their creators agree. Ellen Fitzsimmons-Craft, a psychologist and professor who helped develop the failed wellness bot Tessa, warns about the dangers of AI replacing rather than complementing human care, pointing to cases where chatbots have given out harmful advice including telling someone contemplating suicide to jump off a cliff or suggesting a “ calorie deficit plan ” to someone seeking help with an eating disorder.

As tech companies wrestle with these challenges, AI might just handle the paperwork. Removing administrative responsibilities could let therapists focus more on hands-on patient care. Even with all the technological focus and progress on AI, it seems that placing your mental health in the proverbial hands of a chatbot is a gamble.


Feeling lonely may put older adults at a risk of memory loss. People who are physically isolated and emotionally lonely showed a high risk of memory decline, followed by people who were lonely but not socially disconnected, a recent study suggested.

Both social connection and mental activity helps people stay sharp and happy as they age. These results were found by observing four different groups of adults over six years — socially isolated and lonely, only socially isolated, only lonely, and neither lonely nor socially isolated.

It’s never too late. Psychologist and neuroscientist, Dr. Lisa Feldman Barrett explained that the brain is never fully done wiring, and keeps the ability to learn new skills for its entire lifetime. “Learning is plasticity,” she said. Actively engaging in things that keep the brain healthy can help improve memory issues people are already facing.

How to sharpen the knife: Engage in social connections, obviously. Travel, read, learn, and try new things. Dr. Wendy Suzuki, neuroscientist and Dean of New York University’s College of Arts and Science, told CNBC that physical activity also plays a role in stimulating brain growth, especially those that require strategy. Playing chess or online games, taking a stroll — even just around the house —, or just going out for lunch with a friend will help you jumpstart your neurons.

3

ENTERPRISE RECOMMENDS

A self-appointed detective with a robot sidekick

? ON THE TUBE TONIGHT-
(all times CLT)

Meet Sunny. In this new Apple TV+ series, Suzie, a grief-stricken American woman in a near-future Japan, teams up with Sunny, a robot made by her late husband’s company, to uncover the truth behind her family’s disappearance in what appeared to be a fatal plane crash.

The series opens with a shocking scene: Blood splatters across an orange wall as a robot kills humans in a sitting room. No context. We then meet Suzie Sakamoto (Rashida Jones), an American expat living a quiet life in Japan after escaping past traumas when she meets and marries the gentle and charming Masa (Hidetoshi Nishijima), and they have a son, Zen.

Following the mysterious disappearance of Masa and Zen, Suzie receives a “homebot” named Sunny (Joanna Sotomura) from Yuki (Jun Kunimura), a senior colleague at Masa’s tech firm. This is no ordinary homebot — Sunny was specially programmed by Masa himself. Suzie, initially a technophobe, starts to suspect that her husband may not have been just a refrigeration engineer.

It's a blend of comedy, sci-fi, and conspiracy thriller. As Suzie digs deeper into her mild-mannered husband’s life and mysterious disappearance, she uncovers unsettling truths. An office party encounter with one of Masa’s colleagues leads her to a hidden series of rooms ominously named the “Sakamoto Incubator,” one of which bears the blood stains from the opening scene.

The pace might be a bit slow for some, but it maintains a confident stride. It explores deep themes like the unknowability of others, grief, and loneliness — and the all too relatable issue of the potential dangers and benefits of AI.

WHERE TO WATCH- You can watch the series on Apple TV+ or catch the trailer (watch trailer,runtime: 2:33).

Zamalek and Al Ahly set their sights on the cup: Zamalek will play its first match in round of 32 of the Egypt Cup 2024 against Proxy tonight at 8pm, while Al Ahly, will go head to head against Aluminium Nag Hammadi in the same round at 8pm tomorrow.

The Egyptian Premier League:

  • Talaea El Gaish vs Pharco (Saturday, 5:30pm)
  • National Bank vs Al Ittihad Alexandria (Saturday, 9pm)
  • Ceramica Cleopatra vs Baladiyat Al Mahalla (Saturday, 9pm)

? OUT AND ABOUT-
(all times CLT)

HAPPENING THIS WEEK-

20 years of Massar Egbari: The band is celebrating its 20th anniversary with a concert at Al Sawy Culturewheel, Nile University branch in Sheikh Zayed tonight at 8pm. Click here to get your tickets.

Perfect your speech skills by attending The Art of Public Speaking. The workshop will take place starting tomorrow and will continue through to Saturday, 20 July at AUC Tahrir Campus. Covering everything from how to prepare a speech to how to deliver it with confidence, this workshop is perfect for those who lead careers where this trait is an asset.

Gen Z WTes’eeniYa Gedo is taking over Rawabet Art Space’s stage this month. From tonight till Wednesday, July 31 from 8pm watch a play that explores the generational divide through conversations at a coffee shop. It follows three generations as they discuss their struggles, highlighting the impact of technology on their lives and the challenges of finding common ground. Get your tickets here.

Mouled Ahl Al Zikr x Sawy Culture Wheel: Sheikh Mahmoud Al Tohamy will present an evening of recitation and chanting at El Sawy Wheel in Zamalek tomorrow at 8 pm. Reserve your tickets here.

Awaken your feminine divine powers at a Cacao Ceremony & Sound Healing workshop. At Bayt Salam on Saturday, July 20, go on a journey of deep healing and self-discovery, including cacao spirit invocation, meditation, intention setting, and sound healing. For more information on attendance and booking click here.

Spend your weekend on a tour through Historic Cairo: On Saturday, July 20 explore the historic houses of Beit al Harawy, Beit al Set Wassila, and Beit Gamal Al Din Al Zahaby, and the church of Virgin Mary in Haret el Roum, where the Coptic Orthodox Pope sat from 1660 to 1799, and Abdel Zaher did his bookbinding. To book your spot click here.

Want art but need to keep your kidney? Visit The Summer Affordable Art Show at TAMGallery, which runs until Monday, July 22. If the title was not self-explanatory, expect to find the works of over 150 contemporary Egyptian artists to enjoy and choose from. Doors open from 12pm to 10pm everyday.

? EARS TO THE GROUND-

Following the case of Leo Schofield, who is serving life for his wife's murder in 1987, Bone Valley is a podcast for the die-hard true crime fans. It goes beyond crime storytelling… The host, Gilbert King, is known for exposing wrongful convictions.

King and co-host Kelsey Decker scrutinize every detail from the night Schofield’s wife Michelle vanished, to her discovery days later. They uncover botched investigations and courtroom pressures that shaped the outcome of the story, like a prosecutor keen on the death penalty and a young juror conflicted about Leo’s guilt. King’s expertise in overturning wrongful convictions lends a critical eye to the investigation.

They challenge the interpretation of Leo’s character, accused of being a cold-blooded killer. King and Decker suggest that he may have been misunderstood by a flawed system, offering a unique perspective into the justice system.

WHERE TO LISTEN- You can listen to this podcast on Apple Podcasts, iHeart, Amazon Music, and Spotify.

This publication is proudly sponsored by

4

GO WITH THE FLOW

What the markets are doing on 18 July 2024

The EGX30 rose 1.1% at today’s close on turnover of EGP 4.0 bn (equal to the 90-day average). Regional investors were the sole net sellers. The index is up 15.1% YTD.

In the green: Eastern Company (+5.7%), Elsewedy Electric (+5.3%), and GB Corp (+5.2%).

In the red: Palm Hills Development (-3.1%), Juhayna (-2.8%), and EFG Holding (-1.4%).

5

SOCIAL MEDIA

User-generated content may be the future of media

Say goodbye to traditional media — the future of TV is user-generated. Earlier this month, Nielsen released a report revealing that YouTube topped TV viewership at 9.7% — the largest share ever recorded for any streaming service, including Netflix and Disney+. The 20-year-old platform has successfully pivoted from more than just a phone app or a website for people to sink time into, and become a legitimate form of entertainment prioritized over traditional streaming.

Why are people gravitating towards user-generated content? Experts have been lookinginto why user-based platforms like YouTube and TikTok have become so popular, and have found that younger internet users use those platforms as search engines and online encyclopedias. Jasmine Enberg, a senior social media analyst at Emarketer, attributes this trend to a lack of trust in traditional media sources, instead putting their faith in like-minded individuals for analysis of things they see in the news, including social issues, pop culture, and entertainment.

16% of teens used YouTube “almost constantly”, a Pew Research Center survey showed, with 17% saying the same of TikTok. And traditionally, entertainment was a one-way street — professional creators produced content, and audiences consumed it. The rise of social media and accessible creation tools has democratized entertainment, giving everyone a platform to become a content creator. This has resonated especially with Gen Z, a generation that has grown up with these tools, and considers content creation an intrinsic part of self-expression.

But younger viewers have started taking matters into their own hands, increasingly becoming creators instead of consumers. The Washington Post reports that while the previous rule of thumb was that only one in ten users posted content, now 65% of young internet users aged 14-24 consider themselves content creators.

While the entertainment industry initially viewed social media as tools to promote their own material, as it stands, their content now fuels the popularity of those platforms. Fans of media on streaming services like Netflix and Disney+ will flock to YouTube and TikTok to consume supplemental content generated by other users, viewing discussions and critiques being created in response to TV shows and movies. Youtube’s Culture & Trends director Kevin Allocca finds the evolution of how traditional media is being consumed to be fascinating. “[Gen Z is] actively moving audience behavior from passive viewing to finding and adding their voices to a unique content ‘dialogue’.”

Participation points: TikTok's short-form videos have ignited a new era on the internet, where content creation is more accessible than ever. This platform allows those who would have been casual viewers to participate in and interact with other content by providing user-friendly video editing tools. Features like duets and stitches further fuel participation by letting users directly engage with each other's videos, transforming viewers into active contributors.

Recognizing this trend, platforms like YouTube and Instagram are playing catch-up with similar features to stay competitive. These features include intuitive editing tools and vast music libraries that make adding soundtracks easy without a video-editing suite, allowing people to post high-quality videos with minimal effort at a low barrier entry.

What does this mean for the future of viewership? Easy access participation won’t just impact traditional media — it also means that entertainment as we currently consume it will be ever-shifting. As more viewers turn to content creation, garnering views could become more competitive. The democratization of content creation may mean that lines between viewer and creator will continue to blur, with content creators becoming more audience-responsive and hyper-targeted, letting their viewers dictate and shape the content they consume.


JULY

7-31 May-July (Tuesday-Wednesday): Cairo Cinema Days program, at Zawya Cinema.

11-2 June-September (Tuesday-Monday): Afashat w Aflam exhibition at Bibliothek.

11-30 July-August (Thursday-Friday): New Alamein Festival at North Coast.

18 July (Thursday): 20 Years of Massar Egbari at El Sawy Culturewheel.

18-31 July (Thursday-Wednesday): Gen Z W Tes’eeni Ya Gedo at Rawabet Art Space.

18-22 July (Thursday-Monday): The Summer Affordable Art Show at TAM Gallery

20 July (Saturday): Cacao Ceremony & Sound Healing workshop at Bayt Salam.

20 July (Saturday): Historic Cairo tour.

18-10 July-August (Thursday-Saturday): Summer Music Festival at the Cairo Opera House.

19 July (Friday): Sheikh Mahmoud Al-Tahami at El Sawy Culturewheel.

19-20 July (Friday-Saturday): The Art of Public Speaking workshop at AUC Tahrir.

23 July (Tuesday): Revolution Day (TBC).

25 July (Thursday): Saint Levant concert at D-Bay North Coast.

26 July (Friday): Route Tech Summit 2024 at The GrEEK Campus.

27 July (Saturday): Design Summer School at Majarrah Business Park, Sheikh Zayed City

AUGUST

3 August (Saturday): Founders Live at MINT Incubator by EGBANK.

4-6 August (Sunday - Tuesday): Edugate 2024 at Royal Maxim Palace Kempinski.

SEPTEMBER

15 September (Sunday): National holiday in observance of Prophet Muhammad’s birthday (TBC).

OCTOBER

6 October (Sunday): Armed Forces Day.

29-30 October (Tuesday-Wednesday): Intelligent Cities Exhibition & Conference (ICEC) at Waldorf Astoria.

Now Playing
Now Playing
00:00
00:00