Who’s responsible for tourism promotion in Egypt?

International marketing campaigns alone won’t attract tourists to Egypt, Fathiya El Dakhakhny writes for Al Masry Al Youm. She argues that a true and lasting revival of the country’s ailing tourism sector requires infrastructure projects allowing access to remote archaeological sites, awareness campaigns for citizens and sector employees how to treat tourists, and—most importantly—toning down the media’s banging of the drum on “Egypt fights terrorism,” which she says scares tourists away.