HAT TIP- Longtime readers know that in the pantheon of things that irritate the hell out of us, little [redacts] us off more than copycats, particularly in media. So it is a pleasure to celebrate originality on one of those rare occasions when it raises its head. With that: Kudos to our good friends at GB Auto and Tarek Nour Advertising, who have — in the coolest way possible — turned Italy’s World Cup ‘tragedy’ into a national campaign that is both funny and beautiful. The TNA gang celebrated the launch of the campaign at its new “The Lab” outpost in El Gouna this weekend.