PHD media agency expands into Egypt with new Cairo office

UK-based PHD media agency has set up shop in Cairo, the Arabian Marketer reports. “The country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint,” says MENA CEO Elda Choucair. PHD’s office in Egypt, the network’s largest market in the Middle East, will be headed by Nour El Din Saleh as General Manager.