Facebook sees the Middle East’s increased internet usage during Ramadan as a growth opportunity for brands and marketers, Forbes Middle East reports. The social media network found that users in the MENA region are spending 14.8% more time online during Ramadan (figure climbs to 39.6% at night). Regional brands using Facebook to promote their products, such as online fashion retailer Splash and cosmetics company L’Oreal, are also seeing increased activity on their pages.
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