Chinese company to acquire a USD 50 mn gemstone

A 12.5 kg sapphire hidden from the public eye since 2004 is going on tour — thanks a Chinese brick manufacturer. The Millennium Sapphire, which was discovered in Madagascar in 1984, will be snapped up by China’s Yulong Eco-Materials for USD 50 mn in restricted stock in a transaction expected to close within three weeks, says the Wall Street Journal. “Yulong said it plans to take the sapphire on a world tour of museums, to develop documentaries, and to include the gem in the plots of feature films,” with plans to generate cash through branding, royalties, licensing, and ticket sales. Uhm, good luck with that, dudes.