Women-led car wash service challenges social norms: The two Egyptian women who decided to breach the male-dominated market of car washes are not just earning their living, but also challenging social norms, according to Africa News. As the owners of Egypt’s first female-led car wash, Mona Kola and Dalia Sweillam, are hoping to grow their business in the future and plan to hire a full woman-only staff as they expand (watch, runtime: 3:10).