Sora lobbying for a shot in Hollywood? OpenAI is lining up meetings with Hollywood executives and industry leaders to pitch Sora, its latest AI video generation technology, to be included in the media and film industry, Bloomberg reports, citing people with knowledge of the matter. These meetings have reportedly been happening since February, where OpenAI COO Brad Lightcap has been flexing Sora’s muscles. Bloomberg also suggests that CEO Sam Altman’s presence at Hollywood parties during Oscars’ weekend have something to do with Sora’s petition for a shot at the entertainment industry.

There’s already competition in the space: Industry behemoths Meta,Google (with its AI generator Lumiere), and AI startups Runway AI Inc and Stability AI have already been hustling in Los Angeles showcasing their tech. AI has also been used by industry professionals for a while — pre-production and post-production stage, whether its previsualizations or to add special effects, the tech has been utilized by Hollywood already — it’s the generative AI that’s causing them to itch.

Generative AI is still a contested issue in Hollywood and the media industry at large, as it can spell the end of several creatives’ careers. The article states how a few safeguards were put into place to control how AI is used in the industry as a result of the strikes that brought Hollywood to a standstill last year. It has even pushed some media giants to take steps to avoid their products being picked up to feed Open AI’s large language models — CNN, Fox Corp., and Time Magazine have been discussing a contract with Open AI to allow the use of their material, says Bloomberg, rather than it being taken another way.

OpenAI was able to let select individuals and actors play around with Sora — but laymen like ourselves won’t have access to the tech, and OpenAI has yet to share a release date for public use.

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