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Nothing Lasts Forever is a riveting dive into the diamond industry’s dark secrets. It’s an eye-opening and investigative documentary that revolutionizes the notion of diamonds being a rare, precious, and sparkling gemstone. It takes an incisive look at the diamond industry and profoundly challenges long-held beliefs about a diamond’s value and scarcity. Jason Kohn reveals the clandestine world of this extremely confidential industry, unraveling a web of crime that has far-reaching consequences. He explores how the De Beers family, which is behind the world’s biggest diamond company, engineered the idea that diamonds are exceedingly rare to boost prices. However, the rapid rise of synthetic lab-grown diamonds — which are far cheaper and are indistinguishable from real precious stones to an untrained eye — threatens to upend the market. The film interviews a diverse cast of insightful sources including a gemologist, diamond merchants, scientists, jewelry designer, auctioneers and De Beers excess.

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