Changing demographics in Chinese box offices could create an opening for Hollywood movies: Women account for less than half of the population in China, but represent 52% of moviegoers, according to a survey of movie patrons by data analysis firm Morning Consult. This marks a cultural shift in the country, as well as a potential new foothold for Hollywood studios, which have been struggling to secure revenues in the region since the pandemic. During covid-19, China’s domestic film industry thrived, and the country began to limit the number of foreign films allowed in theaters. However,

Fewer marital duties = more purchasing power. Experts speculate that the rise in the number of female moviegoers in China can be attributed to declining marriage rates, which leaves Chinese women with more money and time to spend on leisure activities. Also, female audiences in China are just as interested in science fiction and action films as the male audiences are, according to Morning Consult, but also have a wider scope of interests, which include romantic comedies and musicals. Morning Consult also noted that 32% of women in China reported going to the movies more than three times in July, while 27% of Chinese men reported the same.

Censorship presents a double-edged sword for Hollywood. China requires that foreign movies be approved by regulators prior to screening, and films can be (and were) banned or cut for violating the country’s censorship laws. Instead of trying to market their usual big-budget blockbusters films to Chinese audiences, industry insiders suggest that Hollywood studios invest in Chinese productions, specifically romcoms and musicals.

Less is more: You’re most likely to find success in what you do — whether in the workplace or with fitness goals — by giving 85%, rather than a full 100%, the WSJ writes, citing physiologists and business leaders. The argument: Doing too much often backfires, as it impacts mental wellbeing and self-confidence and is broadly just not sustainable.

Optimize successful learning: The human brain learns best when presented with tasks measured at 85% difficulty — going beyond that leads to frustration and ultimately failure, researchers are quoted as saying. One leader from the hospitality industry agrees, albeit for different reasons. Rather than seeing accomplishing 100% of your goals as the ultimate success, he believes this may mean your goals are not ambitious enough. Instead, reaching 85% means you’re always striving, rather than stagnating.

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