What’s more popular: Kylie Jenner or an egg?

Which came first: Kylie Jenner or the egg? A picture of a normal brown eggaccumulated almost 30 mn likes on Instagram, far surpassing Kylie Jenner’s previous record of 18 mn likes for a photo she posted with her newborn baby. What better mundanity to bruise the ego of social media’s most popular socialite. We certainly hope this was a deliberate campaign — but if not, bless the anarchy of the internet and the boredom of the itty, bitty, millennials.