Uber has appointed Frans Hiemstra (LinkedIn) as its regional general manager for the Middle East and Africa, based out of Dubai, according to a pressrelease (pdf). Hiemstra has worked at the ride-hailing giant since September 2015, most recently as general manager for sub-Saharan Africa. He succeeds Abdellatif “Tino” Waked (LinkedIn) who held the position since 2018 and previously ran the company’s Egyptian operations.
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