👂 Are you a media professional looking to break from the mainstream and do your own thing? On The Rebooting Show, hosted by media industry analyst and journalist Brian Morrissey, you’ll find out everything you need to know about doing just that. All about building sustainable media businesses, the podcast dissects the industry, its evolution, and the advances disrupting it.

With scores of episodes in its backlog, the 2021-born podcast features in-depth interviews with industry experts and independent media professionals. It offers a smorgasbord of timely, relevant topics, including how the AI shift is impacting publishers, why the traffic-driven media model is no longer cutting it, the inner workings of streaming advertising, and much, much more.

In one particular episode, Morrissey sits down with Helena Bottemiller Evich, a seasoned Politico alumna and the founder and editor-in-chief of Food Fix, a publication dedicated entirely to food policy in DC. Having decided to dedicate her career to food policy — with no publication fitting the bill — Evich took matters into her own hands, launching her own digital-first publication.

Throughout the episode, Evich spills the beans on how she kicked off her journey as someone who never expected to be an entrepreneur, how she built her readership and targeted certain demographics, and how she managed to successfully monetize her platform.

Whether or not you’re in media, the episode offers a wealth of advice pertaining to entrepreneurship — from maintaining ambition to playing it smart. The conversation flows naturally, making for a listen that is both entertaining and informative.

WHERE TO LISTEN- You can tune in on Apple Podcasts | Spotify | Podchaser.

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