EFG Hermes is putting five of its mutual funds on its EFG Hermes One app, giving retail investors direct access to products that were until now the exclusive purview of sophisticated institutional clients. The funds span the risk spectrum: a money market fund for liquidity management, a USD-denominated fixed income fund with exposure to Egyptian Eurobonds, a gold fund, an actively managed Egyptian equity fund, and a shariah-compliant equity fund benchmarked to the EGX 33 Shariah Index.

Retail to the front of the line: “By extending institutional-grade products to retail investors through EFG Hermes One, we are reinforcing a simple promise: the same standards of quality, governance, and execution our institutional clients expect are now available to everyone,” said our friend Ahmed Waly, global head of brokerage at EFG Hermes.

What they said: “We’re thrilled to open up EFG Hermes’ renowned funds to retail investors for the first time through the firm’s own digital platform,” said Karim Zaafan, managing director at EFG Hermes Asset Management. “Our goal is to empower investors with options that cater to a broad spectrum of risk appetites without requiring a large starting amount.”

Part of a bigger push: The move is the latest step in EFG Hermes’ push to build One into a broader investment platform beyond its core brokerage offering. The app already offers real-time watchlists and portfolio tools. Adding managed funds positions it as more of a one-stop shop for Egyptian retail investors — and a funnel for EFG Hermes’ acclaimed asset management business. The EFG Hermes One app is available on both the Apple and Google app stores.

Tags: