Hassan Allam Holding is expanding its real estate presence in KSA with the launch of Noor Khuzam, a SAR 3.3 bn integrated residential community in North Riyadh, according to a statement (pdf). The project, developed in a partnership between Hassan Allam’s newly established development arm Grova Developments, Saudi Arabia’s Tilal Real Estate, and the National Housing Company (NHC), will build over 3k units across 228km sqm.

Grova will lean on Hassan Allam Construction’s Saudi subsidiary to build the project, leaning on the wider company’s “vertically integrated model” that “gives us direct control over quality, cost discipline, and delivery timelines,” Grova Developments CEO Sherif Sadek tells EnterpriseAM.

Why it matters: This move cements Hassan Allam’s transition from a mostly local player to a regional figure in the real estate market. It also serves as an example that while Saudi capital flows into Egypt, Egyptian operational expertise is increasingly heading to the Kingdom.

Hassan Allam’s experience in the Egyptian market’s move from isolated compounds to integrated complexes is what gives Grova “a meaningful operational edge in Saudi Arabia,” Sadek said. Sadek described how this mini-city approach “pushed developers to master complexity” as they got to grips with successfully executing mixed-use planning, phasing strategies, operational integration, and long-term value creation, he said.

What’s next? While no formal commitments exist beyond Noor Khuzam, Grova seems to be eying a broader pipeline. Sadek points to “strong strategic alignment and genuine chemistry” with Tilal and describes the relationship with NHC as a long-term partnership as they continue to grow their footprint in Saudi Arabia.

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