Abou Ghaly Motors is now the official importer and distributor of Piaggio Group’s iconic Vespa, Piaggio, Aprilia, and Moto Guzzi brands in Egypt under an agreement inked between the two, according to a statement (pdf).

But more importantly, the two companies confirmed future plans to localize the assembly of several models of the Italian brand in Egypt, which will serve as a manufacturing and export hub for the MENA and Africa regions.

The move targets a gap in the market for efficient, low-cost transport for students and young professionals as urban areas expand and traditional commuting costs rise.

What’s next? Abou Ghaly will roll out a network of showrooms and service centers. Financing for the bikes will be handled in-house via Abou Ghaly Finance to further lower the barrier to entry for the mass market.

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