EGX-listed fintech player Valu plans to kick off operations in Jordan this quarter after lining up final approval from the Central Bank of Jordan (CBJ), according to a statement (pdf) from the company. It will launch operations in Jordan under a specialized finance license that allows it to deliver a range of financing solutions.

Valu first got the green light from the CBJ last July to roll out BNPL services.

Who will lead Valu Jordan? Mohammad Al Yousef has been appointed as CEO to “drive Valu’s local strategy, operations, and expansion,” bringing over 18 years of experience in fintech, e-commerce, tech, and telecom to the role. Former Jordanian investment minister Mothanna Gharaibeh will serve as chairman.

A broader regional growth strategy: “Jordan is a key pillar in Valu’s regional expansion strategy,” Chief Market Expansion and Strategy Officer Habiba Naguib said. And while we don’t know which markets Valu is looking to step into, we know which ones it isn’t interested in — “competing in markets like Saudi Arabia or the UAE, where giants like Tabby and Tamara dominate, doesn’t align with our vision,” CEO Walid Hassouna told us last year. Look instead for Valu’s next move to be in Africa or North Africa, he told us in an extended interview after the company released its 9M 2025 results.

What they said: “Jordan represents a strategic growth market for Valu, underpinned by strong consumer demand for flexible, accessible financial solutions and a rapidly evolving digital payments ecosystem with ongoing support from the Central Bank of Jordan.”

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