👂 A war of a different sort: Business Wars (Horoub El A‘maal) narrates the intense competitions between major corporations. The podcast’s episodes are neatly organized into seasons, each usually dedicated to a single story, and have 15 seasons under their belt. This Arabic-language podcast is an adaptation of an English podcast of the same name, brought to life by Al Jazeera Network and Wondery.

Business Wars covers fierce commercial conflicts throughout the business world. Topics are presented in a documentary-esque format, with a voiceover narrator providing a detailed account of the history of the conflicts at hand, which are then critically and objectively analyzed, drawing lessons and insights from the successes and failures of the corporations under the spotlights.

The brand war that changed an entire industry: The podcast’s most prominent season examines the long-lasting battle between Coca Cola and Pepsi. One of the most famous brand wars in history, it takes listeners all the way back to the late 1800s and the launch of the promotional campaigns that had some serious global repercussions — and at times, triggered waves of public scrutiny. The hosts discuss how competition between two soda brands soon turned into a symbolic battle over American identity and cultural presence, doing an incredible job at dissecting market dynamics, brand power, and marketing warfare.

What Business Wars offers is a listening experience that is both informative and entertaining. Listeners are let in on the inner workings of the business world, gaining knowledge as to how the decisions that impact our daily lives are made, from what we buy to who we trust.

WHERE TO LISTEN- You can tune in on Apple Podcasts | Spotify | Anghami | Deezer | iHeart | Audible | Amazon Music.

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