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On this International Day of Persons with Disabilities, Vodafone unveils a three-pronged initiative that significantly elevates its commitment to the more than 12 million PWDs in Egypt as part of its Accessibility Strategy (2025–2028), which promises to make all customer touchpoints 100% accessible. This comprehensive approach ensures an inclusive experience across every interaction, reaffirming Vodafone’s position as a leader committed to leaving no one behind.
The first pillar immediately delivers market-first financial offers, expanding the value and benefits available to PWDs customers. This includes an unprecedented 50% discount on Home Wireless and DSL packages, in addition to the existing 50% discount on pre-paid Flex and Mobile Internet bundles. Alongside the first in Egypt RED post-paid offer Purchase One Month, Get One Free for six months. With a unique move in the market, for impactful financial inclusion, launching Tahwilatak 3aleina benefit, offering free transfers for VF Cash wallets holders from customers with disabilities.
Secondly, solidifying its physical commitment, Vodafone has launched a crucial three-year strategic partnership with Ataa Charitable Investment Fund for Persons with Disabilities and the CEOSS Foundation to expand its accessible stores across all governorates, building on Vodafone’s journey toward accessibility that began years ago. Under this collaboration, CEOSS will conduct access audit reports for all owned and 50+ franchise stores. Ataa Fund will provide technical oversight in line with accessibility standards, to ensure barrier-free access to services. Vodafone’s retail team will then renovate these stores to abide by the full accessibility standards.
Finally, guaranteeing digital inclusivity, Vodafone is launching a new accessibility widget on its consumer website. This intuitive tool allows PWDs to easily adjust the website’s content to read and understand information in their own way, supporting 9 types of disabilities, like visual impairment, hearing impairment, ADHD, dyslexia, and more. By addressing affordability, physical access, and digital content, Vodafone delivers a comprehensive vision for total inclusion today.
