How Finjan became one of the Arab world’s most pivotal listens

? A steaming hot cup of conversation with Finjan. In 2015, Saudi media personality and Thmanyah CEO Abdulrahman Abumalih began hosting Finjan podcast, which today boasts over 350 episodes and is one of the most popular Arabic-language podcasts, paving the way for Thmanyah to become a pioneering company in content production across the region.

Finjan’s lengthy episodes tackle topics of every stripe. Designed in a way that allows it to deftly jump from one issue to another, never caging itself in one particular genre, the podcast presents enticing topics that draw in all sorts of Arab listeners and experts. Just like the eponymous cup of coffee, the podcast is all about conversation and community, with weekly episodes dropping on Sundays. Abumalih hosts experts in psychology, relationships, tech, politics, history, and more, with some episodes running longer than four hours — though they tend to fly by.

Keep your friends close, and your enemies closer. The podcast’s most viewed episode on YouTube, How Relationships Succeed with Yasser Alhozimey, amassed over 148 mn views, breaking records and even garnering international attention. Some 21% of viewers even chose to watch a translated version of the episode.

Alhozimey tackled human relationships from both psychological and emotional angles, zeroing in on the main pillars of every relationship, the difference between self-love and narcissism, what role family and social media have to play in forming one’s perception of relationships, and how humans can achieve a healthy balance in their relationships.

Finjan is one of the few Arabic media projects that has mastered the art of edutainment, making it a pivotal, connected Arabic platform. The podcast doesn’t just stand out for its guests or its topics, but also the manner in which questions are asked and discussions are built. The podcast avoids any obscurities and complexities, and delivers simple, engaging information, running the gamut from culture to the humanities and beyond.

WHERE TO LISTEN- You can tune in on Apple Podcasts | Spotify | Anghami | Deezer | Audible | YouTube | YouTube Music