CNN Business is the latest outlet to shine a spotlight on Egypt’s North Coast, reporting that the Mediterranean strip has already attracted some USD 70 bn in investment over the past two decades, with PwC Middle East estimating another USD 150 bn on the way. The growth of the North Coast real estate market and its acceleration following the USD 35 bn Ras El Hekma agreement is a familiar story to long-time readers of EnterpriseAM, but it is increasingly becoming known to global investors and elite holidaymakers alike.