Lamees is back on the airwaves with a new show: After an almost two-month absence from the small screen, one of the nation’s most influential talking heads, Lamees El Hadidi has made her comeback with a brand new show on Al Nahar — El Sora.

On her first episode back, El Hadidi discussed commodity prices. She spoke to Supply Minister Sherif Farouk, who confirmed that the government’s price-reduction initiative — launched in August — is still ongoing. The minister said the initiative coincided with seasonal discounts, where prices were cut by up to 18%. Farouk also denied recent speculation that sugar prices are set to rise, saying Egypt currently has more than a year’s worth of strategic reserves (watch, runtime: 02:21 | 02:01).

ELSEWHERE ON THE AIRWAVES- South Korea sees big investment upside in Egypt: Over on Cairo Weekend, Zeina Soufan sat down with South Korean Ambassador Kim Yong-hyun to mark 30 years of diplomatic ties with Egypt (watch, runtime: 10:44). Kim said Egypt is seen as a “land of opportunity” by South Korean investors — even though current trade volumes remain modest. He revealed that five or six Korean textile manufacturers are currently exploring setting up factories in Egypt and said longer-term interest is growing in strategic sectors including green energy, automotive, hydrogen, and digital transformation.

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