The Ramla project in Ras El Hekma reshaped Egypt’s North Coast experience this summer by blending world-class dining with great music. MARAKEZ positioned Ramla as a curated destination centered on culture and connection, turning its shoreline into a vibrant hub for unique and purposeful experiences.

The MARAKEZ-led celebrations at Ramla reimagined the summer experience on Egypt’s Mediterranean coast, including the When We Eat series that ended the season with the Michelin star chef Alex Atala, elevating coastal dining. The launch of the Azza Fahmy Ramla Beach Clubhouse pushed these boundaries even further, reinforcing Ramla’s brand ethos of “barefoot luxury”, which focuses on substance over excess.

This season, Ramla proved that seasonal destinations can have significant cultural depth. By prioritizing purpose, MARAKEZ has shown that the North Coast can be both scenic and meaningful.

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