Minly Live is a tech-first, AI-powered platform built to redefine what interactive entertainment looks like in the region. At its core is a sophisticated data engine that uses artificial intelligence to intelligently filter, prioritize, and process massive volumes of fan input in real time. This enables seamless, large-scale interactivity that feels as dynamic as a live concert. As global leaders like Netflix push the boundaries of live streaming innovation, Minly is doing the same for the MENA region, bringing intelligent interactivity to the forefront of digital entertainment.

With a focus on intelligent interactivity, Minly is reimagining what the future of digital entertainment looks like. In 2023, the Cairo-based startup launched Minly Live, a next-generation platform that goes far beyond traditional streaming. It empowers fans to shape the show in real time: voting on the next song, sending messages that appear on stage, and even uploading photos that become part of the live visuals.

The platform made its debut with Cairokee’s Empire V concert, in partnership with Vodafone Music, drawing thousands of users into a shared, immersive experience. Vodafone users accessed the concert through the AnaVodafone app, with ticketing and streaming fully integrated into Minly’s system.

Minly’s infrastructure is engineered for low-latency, high-volume interaction, making it a powerful tool for telcos, media companies, and brands looking to co-create next-gen digital events.

For partners, Minly Live opens a new frontier: a smart, scalable engagement channel that blends content, community, and cutting-edge technology into a single unified experience.

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