Chinese smartphone maker Infinix plans to invest at least USD 15 mn in 2026 and 2027 to expand Egyptian operations, a company official told EnterpriseAM adding more color to comments General Manager Taha Magdy made earlier. Between 20-30% of the earmarked investment will go toward the company’s third factory in the Suez Canal Economic Zone to assemble smartphones and smart accessories — including watches, earphones, and power banks — in partnership with local agents, the source said.

The details: The factory is slated to launch before the end of 2026 in a yet to be decided location, the source said. “We’re currently evaluating two or three different locations within the zone and will make a final decision soon,” he added. The new factory is expected to roll out over 50k units within the first two months of launch, though long-term output remains under evaluation, the source told us. Infinix’s current production capacity across existing local facilities stands at around 1 mn units annually.

A push into mid-range and flagship territory: The company is also working to reposition itself beyond budget smartphones over the next two years. Its current strategy includes capturing more market share in the mid-range and flagship segments through new product lines, according to the source.

Infinix’s local sales have soared by 90% since the government introduced fees on mobile phones coming from abroad through unofficial channels, Magdy said. This crackdown on grey market imports has created a more favorable environment for local manufacturers.

REMEMBER- In January, the Madbouly government introduced customs and taxes totaling38.5% on grey market phone imports as it looks to grow the domestic mobile phone assembly industry. A government source in the telecom sector recently told EnterpriseAM that the mobile phone import duty system is currently under review, with the officials looking to tighten the system to clamp down on abuse.

The firm is one of several global brands now assembling phones locally: Xiaomi, Nokia, Infinix, Micromax, and Vivo have invested a combined USD 87.5 mn in the local market so far, with a combined annual production capacity of 11.5 mn smartphones.