Pitching our economic reform story to UK investors during Egypt Day: Senior government officials met with UK-based investors and business leaders in London yesterday during Egypt Day at the London Stock Exchange in a bid to boost investor confidence and promote recent reforms. The three-day business mission — organized by the British Egyptian Business Association — is happening under the theme Egypt’s New Era: Investment Opportunities.

WHO’S IN THE ROOM- The delegation included Finance Minister Ahmed Kouchouk, CBE Deputy Governor Rami Aboul Naga, Deputy Investment Minister Ghada Nour, Financial Regulatory Authority (FRA) Head Mohamed Farid, Sovereign Fund of Egypt Acting CEO Noha Khalil, among other senior officials, according to a FRA statement. The officials will be spending their time in London meeting with UK business leaders and investors to present Egypt’s updated regulatory, investment, and macro frameworks.

This is the story they’re telling: The event comes as Egyptian officials work to court freshforeign inflows and spotlight positive signals in the local market — a growing pipeline of offerings on the EGX, strong appetite for Egyptian debt, and a drumbeat of investment from multinationals and other international players. Officials are eyeing a new privatization wave that could bring in USD 5–6 bn, with Banque du Caire, Safi, and Wataniya among the potential offerings.

Pitching Egypt’s next phase of reform: The delegation’s agenda focused on outlining the government’s updated reform program — including monetary and fiscal policies, private sector empowerment, and support to boost production, industry, and exports.

Kouchouk pitches long-term partnerships + policy credibility: Kouchouk rang the LSE bell to kick off the day’s trading and described the event as “a powerful opportunity for transparent dialogue and building long-term strategic partnerships based on clarity and trust.”

Farid touts regulatory upgrades to boost investor trust: Farid stressed the FRA’s commitment to improving Egypt’s non-banking financial sector. “Credibility starts with local investor trust,” Farid said, pointing to efforts to simplify processes, protect investor rights, digitize services, and launch new financial products.

ON THE SIDELINES- Foreign investor interest in Egypt is picking up as global trade dynamics shift and Egypt positions itself as a regional hub, our friend Todd Wilcox, deputy chairman and CEO at HSBC Bank Egypt told Asharq Business (watch, runtime: 2:22) on the sidelines of Egypt Day. “We’re seeing good liquidity, a lot of multinationals and investors with interest in Egypt,” Wilcox said, noting the country’s large, young population and strategic geographic positioning as key draws. “Egypt is stepping up onto the world stage at a time where trade routes are changing,” he added.

British players are interested: “We had a group of 20 British companies come to visit us, [in a trip] organized by the Egyptian-British Chamber of Commerce a month ago,” Wilcox said, adding they were all interested in the local market and that many of those agreements are now moving forward.

HSBC believes the EGP to be stable at this stage, but flagged that it “seems to be floating with a specific band.” He also highlighted that “the currency was surprisingly resilient” during the Iranian-Israeli tit-for-tat a few weeks ago. He added that inflation is cooling down and interest rates could follow, with the lender penciling in “another 200–300 bps cut over the next year.”

Diversity is buffing up the country’s economy: “There is no one sector that dominates — it’s really a diverse and well-placed economy,” Wilcox said. He singled out alternative energy and EVs as areas of growing momentum, alongside manufacturing, textile, automotive, home appliances, healthcare, and education.

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