Our friends at SODIC plan to invest over EGP 10 bn in the hospitality sector through 2029, with plans to develop more than 550 hotel units — mostly along the North Coast, General Manager Ayman Amer said during a tour of the company’s coastal projects. The move comes as the real estate giant looks to scale its presence in the luxury tourism market.

Tribute Portfolio and Nobu coming to the North Coast: The company will launch a Marriott Tribute Portfolio hotel at its June project in Ras El Hekma, which will span 18k sqm and include 180 rooms. A second hotel under the Nobu brand will open in the Ogami project in Ras El Hekma, and will include around 80 hotel rooms and 220 branded hotel residences.

A sizable land bank and a wider footprint: SODIC sits on around 8 mn sqm of undeveloped land and is currently exploring new opportunities in East Cairo and the Red Sea, Amer said. The company aims to expand its geographic footprint while diversifying its project portfolio.

Two new schools in the pipeline: SODIC is also planning to build two international schools in East and West Cairo over the next five years — as part of its push to integrate upscale education into its developments, according to Amer.

SODIC has seen unit prices rise 10-30% this year, reflecting strong demand for its communities, Amer said. The company aims to deliver 2k residential units in 2025 — including 200 at the June development — and another 1.3k in 2026.

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