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Nawy buys into SmartCrowd, enters UAE market: Cairo-based and e&-backed proptech platform Nawy acquired a majority stake in the UAE’s first licensed fractional property investment outfit SmartCrowd for an undisclosed sum, according to a statement (pdf).
A stepping stone to regional dominance? The move marks Nawy’s first foray into a GCC market, giving it immediate exposure to the UAE’s booming real estate investment market, which is forecast to hit USD 33 bn by 2030 on the back of heightened cross-border participation, tokenization, and demand for fractional ownership models, the statement said.
The acquisition comes on the heels of one of the region’s largest series A rounds. Nawy raised USD 52 mn in a funding round back in May, alongside USD 23 mn in debt financing from local lenders. The firm said it would use the capital to expand across the Middle East and North Africa, acquire startups, and embed AI across its product stack. Nawy claims its revenues have grown more than 50x in USD terms since 2020, with gross merchandise value hitting USD 3 bn to date, up from USD 1.4 bn in 2024.
Not the first acquisition for Nawy this year: The proptech player acquired property management company ROA earlier this year in a bid to launch Nawy Unlocked — a new service “designed to help property owners generate income from unused or unfinished properties.”
About SmartCrowd: Founded in 2018, the Dubai-based firm allows investors from over 130 countries to co-invest in income-generating properties starting from as little as USD 150. It has processed over USD 110 mn in property transactions to date, distributed more than USD 40 mn in rental income and capital gains, and exited more than 50 properties as of June 2025. One of its flagship offerings, Flip, acquires and renovates undervalued assets to resell within 15 months, yielding an average 30% ROI as of June 2025, the statement said.
What they said: “SmartCrowd’s platform gives us a proven investment engine built on trust, performance, and regulatory strength,” Nawy CEO Mostafa El Beltagy said. “The perfect match for Nawy’s techfirst approach to real estate. Together, we’re unlocking a new era of seamless property investment across MENA: data-driven, accessible, and built for today’s digital investor.”
