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Al Safy eyes local battery manufacturing and more: Al Safy Group is looking to start manufacturing EV and mobile batteries locally and in partnership with the government, General Manager at one of Al Safy’s factories Eslam Adel said during an event attended by EnterpriseAM yesterday.
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Talks underway to expand Xiaomi partnership: Al Safy — Xiaomi’s local distributor — is in talks to expand its partnership with China’s Xiaomi beyond smartphones and TVs to include the manufacturing and assembling of home appliances — washing machines, refrigerators, and air conditioners — in Egypt, Adel said.
As things stand: Al Safy is setting up a USD 80 mn factory for the production of television units and smartphones. The factory includes 25 electronic production lines, 19 of which are dedicated to Xiaomi products — six lines for TV screens with an annual capacity of 500k units, 12 smartphone lines producing up to 3 mn units per year, and one line for the manufacture of packaging materials, smartwatches, routers, cameras, and headphones. With this factory, the group is looking to position itself as a key consumer electronics manufacturing hub, Adel said.
An eye on exports: Al Safy aims to export the factory’s output to countries with preferential trade agreements with Egypt, including COMESA, Agadir, and EUR 1, he said.
There’s more: The facility also includes production lines for medical devices in partnership with General Electric, including ultrasound machines, with future plans to produce MRI devices, Adel said.
More jobs to come: The complex currently employs 1.2k workers directly and over 2k indirectly, with plans to grow its workforce by up to 35% in 4Q 2025.
Regulatory support drives local phone assembly: Xiaomi’s local production capacity has doubled since the National Telecommunications Regulatory Authority’s decisions earlier this year to tighten governance on imported phones, Adel said, adding that Al Safy is focused on meeting rising domestic demand for locally made Xiaomi products.
