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Ezz Elsewedy has a USD 100 mn investment plan: Ezz Elsewedy Investment Company — the joint venture formed by Elsewedy Capital and automotive group Ezz El Arab — plans to invest USD 100 mn expanding in the local auto market, setting up manufacturing and assembly facilities of petrol and electric vehicles, Ezz El Arab Chairman Hisham Ezz El Arab told EnterpriseAM yesterday during a presser held to celebrate the JV’s first locally-assembled vehicles.
What’s the plan? Ezz Elsewedy wants to set up two additional factories in the 6th of October Industrial Zone — a car paint factory and another for the manufacture of spare parts and components, Ezz El Arab told us, adding that at a later stage that will include an EV manufacturing facility.
Ezz Elsewedy rolls out locally assembled Proton Saga: The JV launched its first locally-assembled Malaysian Proton Saga, which has a local component ratio of 51%, according to a press release (pdf). The factory currently has a production capacity of 5.3k vehicles per year, with plans to increase it to 25k units annually, and 40k units if it moves to a two-shift operation. The company is also looking to launch a locally-assembled Proton sedan model in summer 2026 and an SUV model in summer 2027, Ezz El Arab told EnterpriseAM. The firm is looking to export its production to seven African markets as a first step, aligning with Egypt’s national strategy to hit USD 100 bn in exports by 2030.
A project with serious momentum: The JV originally earmarked USD 15 mn for the local assembly of Proton models, but total investment has since grown to USD 50 mn, Ezz El Arab told us.
EV assembly could come sooner than expected: Proton is working on an electric model that could enter production within two years, opening the door for local manufacturing in Egypt. Meanwhile, Ezz Elsewedy is in talks with three automakers — one South Korean, one Japanese, and one undisclosed — to assemble their EVs locally, Ezz El Arab told us.
What they said: “Egypt’s auto market has massive potential — not just in terms of growing demand, but as a strategic gateway to North Africa and the Middle East. That’s why we’re targeting producing 5k units of the Proton Saga in 2025, with exports as a key driver of our growth strategy,” said Proton CEO Li Chunrong. “We’re upgrading our production infrastructure, from establishing a state-of-the-art paint shop to preparing our lines for three EV models in the coming years — reinforcing our commitment to sustainable manufacturing,” said Ezz El Arab.
