2PointZero, the investment arm of Abu Dhabi’s International Holding Company, acquired Cairo-born fintech Maseera Holding for an undisclosed sum, according to a statement. The Abu Dhabi-based investment platform plans to funnel USD 1 bn into Maseera to support its expansion and rebranding, as well as the launch of a new Abu Dhabi-based arm for Maseera.

Plans to go global: Following the acquisition, Maseera plans to expand beyond Egypt, with an initial focus on improving access to financial services for businesses and individuals in emerging markets. The company will use 2PointZero’s investment to develop its AI and digital technology toolkit, helping it scale its offerings across key markets in Asia and Africa.

The pitch: “By combining Maseera’s client-centric approach with our technological expertise and global reach, we are enhancing our dynamic value network and delivering innovative financial solutions to markets where we operate,” 2PointZero Group CEO Mariam Almheiri said.

About Maseera Holding: The data-driven fintech player offers financial services tailored to low- and middle-income individuals, as well as micro, small, and medium-sized enterprises. Maseera operates as a digital marketplace for financial products designed to be accessible and affordable.

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