Dubai-based classifieds giant DubizzleGroup took over homegrown online car marketplace Hatla2ee, according to a statement (pdf). The move will see Dubizzle fold Hatla2ee’s platform into its operations in Egypt — which already include Dubizzle and Bayut — thereby expanding its footprint in the country’s fast-growing automotive market and digital classifieds scene.

What we don’t know: The financial terms of the takeover and post-acquisition leadership lineup were not disclosed.

What they said: “Dubizzle Group has already built a strong presence in Egypt … Adding Hatla2ee to our portfolio means we can now offer Egyptian consumers the widest range of automotive services with the power of our cutting-edge technology,” Dubizzle Egypt CEO Haroon Rashid said.

A win-win for both sides: The agreement is set to boost Dubizzle’s reach in a market where online automotive sales are gaining traction, positioning it to compete with local and regional players. Hatla2ee CEO Samy Swellam said joining Dubizzle offers the company access to advanced technology and will allow it to create a better experience for its users.

About Hatla2ee: Founded in 2016, Hatla2ee has become one of Egypt’s leading platforms for new and used car sales, amassing over 2 mn monthly visitors on its website and mobile application.

** Want more? Swellam was our Founder of the Week back in 2022.

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