Edita will utilize its distribution network to distribute kiosk favourite Raw chips through a third party distribution agreement with the kettle chip brand owner Prisma Foods, the EGX30-listed snackmaker said in a statement (pdf). Edita Food Industries subsidiary Edita Trade & Distribution will now manage the distribution of the upmarket snack across the country, marking the first third party distribution agreement inked by Edita.

Smart move: Edita already maintains a fleet of 1.2k trucks and 25 distribution branches that deliver to 60k locations across the country. Edita also thinks that it can ensure the “efficient and targeted distribution of products” with its “advanced warehousing facilities and a data bank that tracks retail and business insights for all retailers across Egypt.”

What they said: “Our partnership with Prisma Foods reflects Edita Trade & Distribution’s role as a critical enabler for brands seeking to expand their presence in Egypt. Prisma Foods’ innovative products and ambitious goals are aligned with our commitment to unlocking new opportunities and creating mutual value in the growing salty snacks mark,” said Edita Trade & Distribution CEO Alfred Younan.

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