Unionaire to up investments 67% y-o-y in 2025: Unionaire Group Technology is planning to invest USD 500 mn in the local market next year, up from USD 300 mn this year, company chairman Mohamed Fathy told Asharq Business.

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Where’s the money headed? The company has plans to produce 1.2 mn stoves and 1 mn refrigerators annually over the next three years. The company is also focused on expanding its production of AI-powered appliances and making all of its locally produced products digital and energy efficient.

A higher local component ratio is part of the plan, too: Unionaire has ambitious plans to up its local component ratio to 90% within three years, up from 75% currently.

The jump in investments comes as the company pivots toward production for export: Unionaire, which operates 16 factories in Egypt, is currently developing an industrial complex dedicated to manufacturing home appliances exclusively for export, the company announced last week. The facility will bolster the group’s efforts to expand its presence in Europe, starting with the UK, where it plans to establish a dedicated marketing and export subsidiary.

All part of the plan to become a household appliance manufacturing hub: Home appliance manufacturing has been a focus of investor interest for a while now, with appliance giants like Haier, Beko, and BSH Home Appliances all increasing their presence in the local market.

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