LinkedIn isn’t playing around when it comes to inauthentic content. The platform has verified 55 mn users to stop the spread of misinformation published using AI. They now have the highest number of verified users out of all the social networks and will begin adding verification badges to the profiles this November, according to CNBC.

Battling misinformation is a continuous struggle and its only going to get harder: “You now see things like deep-fake videos, photos that are increasingly harder with the naked eye to understand if they’re real or fake,” LinkedIn Vice President of Trust and Safety Oscar Rodriguez said. Creating fake accounts including and content has long been an issue on social media and has only become easier and accessible — and harder to spot — since the rise of generative AI. Social networks are trying to prevent the spread of inauthentic activity.

Unlike other social media giants, LinkedIn is not asking for people to pay to get verified. A few years ago Meta and X added a service subscription for users who wanted to receive verification badges on their profile. Microsoft-owned LinkedIn on the other hand, is doing it for free and has put in what Rodrigues described as “a sizable investment” to make it happen. The company aims to have 100 mn of the platform’s 1 bn users verified by 2025.

How it works: LinkedIn contacts some users through their corporate emails, but have only been able to do this with select companies. Another method is asking users to submit IDs for verification.

Tags: