Kicking off in March 2022, the AUC School of Business and Digital Marketing Institute’s certificate program has become a cornerstone for professional development in the region. With nine successful rounds and two on-going cohorts the program continues to equip professionals with the essential skills and knowledge needed to excel in today’s dynamic digital landscape. Regular intakes throughout the year ensure that the learning opportunities remain accessible to everyone.

AUC School of Business is teaming up with the Digital Marketing Institute (DMI), Ireland, a global leader in digital marketing education, reaching over 80 countries and training more than 300k trained professionals. According to a recent survey, 95% of partner students believe that DMI certification has increased the appeal of their degrees. The certificate program is fully accredited by DMI, following an extensive curriculum designed for relevance and rigor.

Spanning 7-8 months, the digital marketing certificate covers an extensive array of topics, including digital marketing strategy, search engine optimization, social media marketing, content creation, and data analytics. Participants gain valuable insights from experienced instructors who seamlessly blend cutting-edge theories with real-world scenarios and hands-on exercises.

The program has seen participation from AUC School of Business’s own full-time marketing faculty, ensuring that the latest digital marketing insights are integrated into their teaching. This has drawn in over 280 professionals spanning multiple sectors including banking, pharmaceuticals, startups, agencies, multinationals to conglomerates, highlighting its wide appeal and effectiveness.

Amira Metwally, Manager of Marketing Programs at AUC School of Business Executive Education, notes the unique aspects of the program, “It fills a market gap by merging strategic and tactical learning with both local and international insights, and incorporates simulations for a seamless learning journey.” This is particularly evident in the program’s capstone project, which involves real e-commerce platforms, allowing participants to present their strategic solutions to a panel of industry experts from the instructors at Executive Education.

As the program continues to evolve and adapt to meet the latest market demands, aspiring digital marketing leaders are invited to explore this opportunity. By visiting the AUC School of Business website, prospective participants can find all the information needed to join this transformative program, designed to develop the business leaders and change agents of tomorrow.

Digital Marketing Certificate | AUC School of Business (aucegypt.edu)

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