McDonald’s looks to FP7McCann for help with its socials: FP7McCann Cairo secured McDonald’s social media account in Egypt, expanding their existing partnership which goes back to 2002, according to a statement (pdf). The agency will manage both online and offline communications for McDonald’s, in addition to the brand and local store marketing accounts that it already runs.

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Remember: The vast majority of McDonald’s restaurants are franchise locations — and in Egypt every single one of the company’s restaurants is owned and run by its local franchise partner Manfoods. Mansour Group subsidiary Manfoods has over 100 outlets across the country as part of its exclusive franchise that started in 1994 when it opened the fast-food chain’s first restaurants in the country.

What they said: “This expanded role allows us to further integrate our creative strategies across all platforms, ensuring that McDonald’s continues to resonate with its audience in the most impactful way possible,” FP7McCann Cairo Managing Director Sondos Effat said.

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