Goodbye aiBank, hello Bank NXT: EFG Holding’s commercial bank, aiBank, has rebranded to Bank NXT as it embarks on a new phase of “growth, digital innovation, and customer-centric solutions,” the bank said in a press release (pdf).

New name, new strategy: Bank NXT will focus on providing tailored financial solutions for individuals, SMEs, and corporate clients, while investing in human capital and digital infrastructure. As part of its growth strategy, the bank plans to triple its client base and increase its number of branches from 36 to 50 by 2027. The new identity reflects Bank NXT’s ambition to become one of Egypt’s top ten banks in terms of returns within the next five years.

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Onwards and upwards: Bank NXT’s net income came in at EGP 901.6 mn in 1H 2024, nearly reaching the EGP 1.15 bn that the bank recorded for the whole calendar year of 2023, CEO and managing director Tamer Seif said at the press conference attended by Enterprise.

What they said: “In today’s fast-paced world, our commitment to long-term goals remains steadfast. Our successful implementation of a robust growth strategy — marked by an expansion of our geographical footprint and a commitment to digital transformation — demonstrates our adaptability. The evolution of our new corporate identity, a result of a meticulous two-year collaboration with leading branding experts, not only reflects our dedication to our clients but also embodies our future aspirations,” said Seif.

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