Hold onto your hats, everyone, because things are about to get a whole lot more striking here at AIMS International. While our expertise and commitment to top-notch services remain unchanged, we’re giving our appearance a modern refresh that reflects our forward-thinking approach.

As a global executive search & leadership advisory firm with local roots, we’ve spent years matching leaders with companies, empowering organizations to thrive. This week, we’re excited to share our new look with Enterprise readers, waving goodbye to our blue brand identity and welcoming a sleek black and white look with a splash of vibrant orange. This change reflects our passion, energy, and the human side of our industry.

Before diving into our rebrand, here are some industry facts. The Association of Executive Search (AESC) reports that the Global Executive Search industry has grown to USD 20.5 bn in 2023 from USD 16 bn in 2019. 28% growth. What’s driving this growth?

Uncertainty: COVID-19 taught us how to not just survive but also how to lead during difficult times, remain resilient, and build a company culture that continues to grow with the new demands and challenges in the business world. Industries evolve at a fast pace and the need for leaders who can take on these challenges is increasingly in demand.

Global talent shortage: Skills, competencies, personality, cultural fit, and personal values are essential ingredients for any company, but the recipe is unique for each of our clients. ES firms like ours have a distinct ability to identify and attract the ideal candidates for each organization. With talent shortages, brain drain, and evolving personal preferences, competition for top talent is fierce. The 2023 McKinsey Africa report highlights that our region will play a significant role in fulfilling the talent shortage in the coming years.

Increased focus on strategic leadership: Let’s talk about the cost of the wrong hire. As many companies have come to realize, it’s a hefty price tag: time, money, replacement, and unachieved objectives. Companies need to make sure they minimize the risk of such errors and have thus taken further interest in the executive search industry. They have come to view us as partners, advisers, and consultants. This tailor-made approach is more likely to achieve positive outcomes with bringing successful leaders on board.

With all this excitement in our industry, we wanted to make ourselves more bold and visually appealing. We’re starting a new journey, evolving just like the industries we work with. We’re fueled up with a new strategy and ready to make a big impact regionally and globally.

This evolution represents more than just a visual update; it’s about reflecting our evolution in a new era of leadership. Our refreshed identity reflects our dedication to empowering people who lead sustainable businesses — and a world — that thrives for generations to come. The future of leadership is here, and we’re ready to deliver on our promise of “Leadership for Future Impact.”

Shout out to the Brand Company MENA for pulling off our global international rebrand, showcasing that we have some of the brightest minds and talent in Egypt.

Check out our brand launch video and press release to get the full scoop on our transformation.

Written by Zeinab Noureldin – Managing Partner of AIMS Egypt and Vice President for the Middle East and Africa Region, AIMS International. For more information visit www.aimsinternational.com

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