Didi has a new Egypt GM: Ride-hailing app operator DiDi Egypt has appointed Lida Xu (LinkedIn) as its new general manager for Egypt, New Zealand, and Australia, the company said in a statement (pdf). Lida has climbed the ranks of Didi since he joined in 2018 and most recently headed its operations in Australia and New Zealand. “The openings for growth and innovation in these markets are enormous, and I am looking forward to working with the team to achieve our ambitious goals,” Lida said.

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